100% organic cotton

In 2006 Nudie Jeans announced one of the brand's key future goals: A 100% organic denim collection. Now that goal has finally been reached!

The implementation of the idea proved to be a struggle. It forced us to change our approach and the way we work. Most of our denim suppliers produced few, if any, organic denim fabrics. At the time, the organic trend wasn't as big as a few years back.

The leading manufacturers of denim cloth are located in Italy and Turkey. Since Turkey is also a major producer of organic cotton, it was a natural step to start there. In collaboration with our suppliers, we started to develop new fabrics that resulted in a selection of high-quality organic weaves. These fabrics were used in all denim articles found in the fall winter 2012 collection as well as the current spring collection.


Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops