100% organic cotton

In 2006 Nudie Jeans announced one of the brand's key future goals: A 100% organic denim collection. Now that goal has finally been reached!

The implementation of the idea proved to be a struggle. It forced us to change our approach and the way we work. Most of our denim suppliers produced few, if any, organic denim fabrics. At the time, the organic trend wasn't as big as a few years back.

The leading manufacturers of denim cloth are located in Italy and Turkey. Since Turkey is also a major producer of organic cotton, it was a natural step to start there. In collaboration with our suppliers, we started to develop new fabrics that resulted in a selection of high-quality organic weaves. These fabrics were used in all denim articles found in the fall winter 2012 collection as well as the current spring collection.



Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide


Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Latest news

  • Apr 17: Work with us! We have currently three open positions in USA: Operations Manager, Sales Support, and Store Coordinator. nj.io/YYKB
  • Apr 11: We're hiring! Operations Manager North America at Nudie Jeans Inc. based in New York City. nj.io/OZWv
  • Apr 09: Vi söker en arkitekt (vik) till vårt huvudkontor i Göteborg. Vi har många spännande projekt framför oss. nj.io/NN5n
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 28: Vi söker nu en Account Manager till Mellansverige och Norrland med bas i Stockholm. nj.io/Zp6B
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Concept stores