WHO ARE YOU?
Pontus Bengtsson, Art Director from Göteborg, Sweden.

WHAT’S THE STORY ABOUT YOUR PHOTO?
I found out that you would have to include the spread from 100% Organic magazine in any way in a photo. And I wanted to include both the creative and the organic. I knew that the photo in the newspaper pages was taken here in Gothenburg. So I came up with the idea to take the photo so that the idea became one with nature. After an hour of searching in my car, I found the stairs that are in the photo.

WHEN DID YOU FIRST FIND ABOUT NUDIE?
Right from the start, actually. I’m  from Alingsås where I believe Nudie Jeans was founded. And my favourite shop was Centrum which I believe was the first to carry Nudie Jeans.*

DO YOU HAVE ANY NUDIES AND WHAT FIT IS YOUR FAVOURITE?
My black Tube Kelly´s.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
Enjoying Italy with great people, the wine, pasta and Enrique Iglesias. **

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
Dry.

WHAT FIT IS YOUR FAVOURITE AND WHY?
Tube Kelly, I´m tall and fit.

* Editor’s note #1: Nudie Jeans was not founded in Alingsås, but the founders come from Alingsås. Centrum in Alingsås was one of our first reatilers and it is the first shop in our business administration system, #001.

** Editors note #2: Yes, we know that Enrique Iglesias is from Spain.

WHO ARE YOU?
My name is Ryan Bollwerk. I grew up in Cape Girardeau, a small town in Missouri. When I was 18 I moved to NYC and have been here for the last 13 years!

WHAT´S THE STORY ABOUT YOUR PHOTO?
I was taking a trip to one of my favorite places in the world…Glacier Park Montana! I hadn’t been in over 15 years and wanted to go before all the glaciers had melted away for good. I had been there when I was younger and remembered a hike I would take that was on the ridge of mountain pass. Every time I went there would be these mountain goats up there. They were still there!!! I thought what better image for an organic green company like Nudie Jeans is to have these mountain goats in one of the most beautiful backdrops ever!

WHEN DID YOU FIRST FIND OUT ABOUT NUDIE JEANS?
I first learned about Nudie Jeans when I was helping a friend move. I was helping him pack and he came across some old Nudies he had worn to death. He offered them to me and I wore them everyday after that until I needed to replace them. Ever since then I have been hooked on Nudie Jeans!

DO YOU HAVE ANY NUDIES?
I have about 10 pairs of Nudies or more!

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
We’re going to Italy?? Then I look forward to parts of the world I haven’t seen before and meeting friends I haven’t met before. How summer camp is that? But the truth.

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
Prewashed. 

WHAT FIT IS YOUR FAVORITE AND WHY?
Thin Finn. Besides the great cut, styling and comfort, it’s a jean that finally gives me a great backside. Ask any of the ladies and gentleman of the East Village in NY!

The team behind the Nudie Jeans Repair Shop Soho standing in front of it…

Mattias, Sol, Martin, Ida, Sam, Hanna, Jen, Anton, Chris & Jimmy. They made a tremendous effort last week and were able to open in time, Thursday 2nd of May.

It’s a beauty. It’s fully stocked. And they repair your Nudie  Jeans for free. Go check it out - Nudie Jeans Repair Shop Soho

WHO ARE YOU?
I´m from Kristianstad, Sweden. 31 years old. Store manager for Sandelins in Kristianstad. I have two daughters, Lowa-li & September with my future wife Karoline. I love working, spending time with family and I´m a football nerd with a passion for Manchester United and Helsingborg IF!

WHAT´S THE STORY ABOUT YOUR PHOTO?
Your key account manager Anton told me about the contest during a buyer meeting in August last year. I wanted of course submit with a contribution and pretty quickly I saw this vision with a denim Jesus with his twelve disciples. Jesus would be wrapped up into jeans instead of bed sheets. It was important for me to show the stitching on the back pockets, which I think, is a great feature of Nudie Jeans.  We took the picture during a fantastic sunrise on a early morning in September. An unforgettable morning in the name of Nudie Jeans!

WHEN DID YOU FIRST FIND ABOUT NUDIE JEANS?
I´ve been a big fan of Nudie Jeans since ages ago. Can´t remember the first time our paths crossed.

DO YOU HAVE ANY NUDIE JEANS?
I got a bunch of Nudie Jeans; Thin Finn, Grim Tim, Even Steven etc. My oldest daughter´s first jeans were of course a pair of Nudie Jeans.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
I´m really looking forward to the whole thing. I´m very proud and happy that I was one of the eight lucky winners. It´s going to be fun to meet the rest of the gang and I can´t wait to see the work behind the developing of washes and abrasions. It´s going to be rad! Can´t wait!

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
I like both prewashed and dry jeans. It´s nice to pull on a prewashed stretchy jean but it´s also great to wear a well worn-in dry jean. The choice of jeans depends on my daily shape.

WHAT FIT IS YOUR FAVORITE AND WHY?
I really like the Tape Ted as it feels great for my legs. It´s comfy in the yoke and its perfectly narrow down by the foot.

WHO ARE YOU?
Vasko Rakipi , 24,  from Sweden, lives in Bergen, Norway. Sales Clerk at Carlings.

WHAT´S THE STORY ABOUT YOUR PHOTO?
We were hangover and had nothing to do, but we had long planned what kind of photo we would take. The winning picture we took that day had a natural and beautiful appearance. Many people stopped and asked what was going on, as it was a nice sunny day in the mountains of Bergen, so many people learned that Nudie Jeans is now 100% organic

WHEN DID YOU FIRST FIND ABOUT NUDIE?
The first time I heard of Nudie Jeans was when one of my friends was wearing a pair. I didn’t like it first. But after a few months I bought myself a pair of Grim Tim, which I still use after five or six years.

DO YOU HAVE ANY NUDIE JEANS AND WHAT FIT IS YOUR FAVORITE?
I bought myself a pair of Grim Tim, I still use them every now and then, 5-6 years later. Now I own like six pairs of Nudie Jeans; Grim Tim, High Kai, Tight Long John and Sharp Bengt. My favorite is High Kai, I like the high waist and the skinny legs.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
The sound of a weaving machine, listening to that is a good feeling. Otherwise, this trip going to be very good inspiration and a very good memory. Last but not least all the beautiful ladies, all the good food and the other creative people I’ll meet on the road

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
The wash is very important, I like washed jeans but I rather buy a dry or a coated jean and make it personal, I have a two years old unwashed coated jean.

WHAT FIT IS YOUR FAVORITE AND WHY?
My favourite is High Kai, I like the high waist and the skinny legs.

Not only jeans get more beautiful the more you wear them, it goes for all dry denim. This beauty has been worn regularly during two years.

Get started breaking in your own shirt. You won’t regret it, ’cause double denim is always right.

Check out these two dry denim shirts in our online shop:

Gunnar http://nj.io/sCVr

Gusten http://nj.io/l2gL

Honeycombs.

Double denim is always right.

WHO ARE YOU?
My name is Andrea. I’m a 23-year-old Norwegian, working as a store manager at Diesel Store and Nudie Jeans Store in Oslo.

WHAT’S THE STORY ABOUT YOUR PHOTO?
Last summer my boyfriend took me bungee jumping for my birthday at Rjukan, a little place outside of Oslo. The nature is very untouched and beautiful, and I thought it would look very good with my organic jeans and the 100% organic poster.

WHEN DID YOU FIRST FIND OUT ABOUT NUDIE JEANS?
I didn’t discover Nudie before I was 19 and started selling jeans. I instantly loved the challenge of breaking in jeans and getting a unique look.

DO YOU HAVE ANY NUDIE JEANS, AND WHAT FIT IS YOUR FAVORITE?
Almost all of my denim is Nudie. I absolutely love my Tube Kelly org. 16 dips dry, and my black High Kai works any day.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
I have never been to Italy before, so I’m excited to explore the culture, nature and food! I’m so happy that we are visiting an organic denim factory and that we can create our own wash. Also, it’s fun to meet people from all around the world that share the same interest for denim.

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
Dry. A pair of worn out old jeans carry so many memories and character. They’re a reflection of your life. Also, no one in the entire world has the same jeans.

WHAT IS YOUR FAVORITE AND WHY?
My new favourite jeans are Grim Tim open dry selvage. Because I mostly wear tight jeans I don’t have much heavyweight denim, so it’s fun to play like the boys.

The denim on the back of the knee gets creases from the repeated folding. It creates a unique fading that will appear in a pattern that looks similar to the honeycombs made by bees.  You usually see these honeycombs on dry denim after a few weeks wearing.
When you finally wash your dry jeans, after at least six months, the honeycombs will be more visible.

The honeycombs tend to appear brighter on tighter fits while looser fits have wider fades. The cottons fiber breaks easier when the denim is heavier and more rigid than light-weight denim with stretch. Imagine folding cardboard and normal paper.

Picture belows shows Mathias honeycombs in his Grim Tim Dry Orange Selvage, worn for 11 months and Melkers sleeve honeycombs in his 2 years old Gusten Org. Dry Denim shirt.

So, do you want honeycombs that bring all the boys and girls to the yard?

You find your dry denims here!

Have a great day!

// NJ

WHO ARE YOU?
My name is Michael; I’m a 22-year-old college graduate from Brooklyn, New York, USA. I’m also an independent hip-hop artist/producer going by the name Scarlet Weapon.

WHAT´S THE STORY ABOUT YOUR PHOTO?
I wanted to have a photograph with a concept behind it, as a picture is worth a thousand words, I wanted these words to provoke thought. When I initially had the photo taken, the message I wanted to display was that Nudie Jeans Co going 100% Organic is music to my ears. Now looking back at the photo, it says so much more, but that’s up for interpretation.

WHEN DID YOU FIRST FIND ABOUT NUDIE?
The first time I heard of Nudie was probably in 2009, I was listening to a freestyle by the late great Stack Bundles, and I heard him say “Nudie Wallet & Jeans”. After listening to that, I searched that exact phrase on Google, and got to the Nudie website. At first I just thought they were some cool looking jeans, but then I read the whole philosophy of denim being like an extra layer of skin and truly respected the brand, and knew some day I’d own a pair.

DO YOU HAVE ANY NUDIES AND WHAT FIT IS YOUR FAVORITE?
Yes I do, I’m proud to say that since April 2011 till today, I’ve added 2 jackets, 1 tee shirt, and 9 pairs of jeans to my collection, with more to come as time progresses.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
I look forward to everything, from the change of environment, to being around others who share a love for Nudie Jeans, and getting to meet the people who actually manufacture the denim I love.

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
While I do love the washes that you guys come up with, I do feel that dry denim builds more of a connection and relationship, as well as memories with the jeans. My Conny Dry has been bleeding slowly, but beautifully for the past 2 years, unwashed.

WHAT FIT IS YOUR FAVORITE AND WHY?
My favorite fit is the Grim Tim, it fits the best around my waist like no other, and it has just the right amount of slimness in the entire leg that it doesn’t squeeze, nor does it give too much room. It also has the perfect rise and yoke for both comfort and aesthetics. Thank you again for the opportunities, I’m still amazed to have won.