Tired of keys making holes in your pockets? Carry your keys in style. Jonsson keybell is made of vegetable tanned saddle leather. And best of all, the more you use it, the more beautiful it will get.

Get it in the Nudie Jeans Online Shop

Selvage or selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow thread running down the edge. These stitches were intended as distinctions used by the mills to differentiate between fabrics. Best known is the red selvage. Selvage production is much slower than conventionally produced denim, and only the best raw materials are used. It can be compared to the "slow food" movement; this is slow denim.

The old shuttle looms produce three meters of 75 centimeters wide selvage denim per hour, and a modern loom is more than ten times faster. And, as the shuttle looms date back to the 1950s, they require a lot of tender loving care in order to work. Modern denim production is a high-tech industry in which computers control much of the process. In the slow denim factory, the looms are under constant supervision from a couple of denim craftsmen, who oil the machinery and inspect the weaves. The rhythmic sound of the shuttles going back and forth creates a loud and hypnotic soundtrack. Naturally, the slow production process makes the denim more expensive, but there are also many advantages. The low speed produces far less stress on the yarn, which makes the hand of the denim softer and the fabric more durable.

Get the full range of Nudie Jeans dry selvage garments in the Nudie Jeans Online Shop

A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, live performance by Spiders and hotdogs & hot chicks made this night amazing! Thank you to all who came out to join in the fun and celebrations! You find all photos from the party here. Have a great weekend people! Best, NJ

Three weeks ago we sent 22 people from all over the map to Italy to educate them on food, wine and of course denim. Eight winners from our #nudiejeans100 photo competition, three representatives from Solo Stores Sweden and a bunch of people from Nudie Jeans. This is part of their story.

PART TWO
It was time for us to head out to Fimatex to get our arty farty on and make our own washes. Michael had sketches that portrayed what he wanted to do, some had worn their drys to get the crinkles just right for this event. There were expectations in the air, and everybody could feel the tension.

At the factory we were thrown straight into battle. We learned everything about sandpaper and all the different techniques to create authentic effects on our jeans. “G o in deep with the edge of the thing for to make the moustache”, were words that flew around us as we were struggling to get the job done. This was our chance to create something beautiful. And most of us actually did.

After sandpapering jeans for a few hours we were really hungry. The bus took us to something that looked like a castle where spumante, deep-fried stuff and cheese was served.

A few hours into the luncheon our unique pieces arrived. Everyone tore of their old jeans and tried on their new. The manager from Fimatex had one last goodie for us. He wanted to take us somewhere special, he said, and hopped in his car and screamed, “Follow me!” as he put the pedal to the floor. We had no idea where he took us, but it felt really awesome to go somewhere special. The bus stopped at a supermarket. “This is where you buy the wine and olive oil”. That was brilliant.

Before the farewell-bon-voyage-auf-wiedersehen-dinner that night, we went down to the beach one last time. We tried to grasp what we had experienced that day and the day prior, but there were just too many impressions to process. But we all agreed that the memories from this eventful trip were nothing short of legendary, and something that we would never forget.

EPILOGUE
Sometimes life is way too good. When there’s sun, and you got beautiful friends all around you, the food is great and the wine has been stomped by little baby angel feet, then it’s really, really good. Our objective for the trip was to learn more about making jeans. But we took a lot more with us home. With our hearts and tummies full we found friendship and fell deeper in love with Nudie Jeans.

  It´s time for another Friday after work, the best way to start your weekend,or week. See you tomorrow afternoon at our concept stores in Stockholm and Gothenburg.   

We always enjoy a great story. As long as it involves suspense, adventure and camaraderie we will listen good. The story we’re about to tell has all of those ingredients.

Blodarnas Knivhus

Episode 1

This is a story about two best friends. In younger years they pretty much did everything together. Once, while exploring the dark and mysterious woods not too far from home, one of the guys cut his hand carving a stick. There was blood. Right there and then, just out of sheer sympathy and compassion, his friend did the same. The two boys shook hands, just like they had seen in the movies, and became blood brothers. They chose to call themselves Blodarnas Knivhus, the most dangerous name two six-year-olds could come up with.

Blodarnas Knivhus does not translate very well to English, but it still lives on to this day. They are group of 5–10 people, anybody’s free to join them on their never ending treasure hunt.

We love this initiative and since they all wear Nudie Jeans gear while doing what they do, we decided follow their adventures here on the blog.

Two weeks ago we sent 22 people from all over the map to Italy to educate them on food, wine and of course denim. Eight winners from our #nudiejeans100 photo competition, three representatives from Solo Stores Sweden and a bunch of people from Nudie Jeans. This is part of their story.

PART ONE

Italy was in a really good mood when we touched down at the Falconara airport in Ancona. The sun shining down from clear blue skies; the outside temperature about 25 °C. We realized pretty quickly that we were going have four awesome days of food, wine and denim love.

On our first day we visited the Elegant factory, one of the factories we’ve been working with the longest. The lovely ladies had made cake – a lot of cake. So there was plenty of cake to go around.

Watching the production is a humbling experience. Real people putting in a lot of hard work to make the greatest jeans in the world. Before lunch we took a stroll “downtown” to meet some locals.

In every corner of the village there were people serving us food and wine. They really loved us and we stuffed ourselves to a point where we had to tell the people to go easy on us. Even though the food was probably eligible for all kinds of different awards. In Italy it is considered culture getting your drink on. Before lunch we all probably had at least one glass of wine. Next stop: Lunch at small picturesque restaurant in the mountains. We kept eating and drinking and Michel fell in love with limoncello. After lunch some of us tried the swimming pool, others had some more limoncello and the rest of us remembered mama’s words about jumping into the water immediately after eating.

Later that night Christian married a deep-fried fish.

Want to experience a trip like this contact Ola Wiklander at Upplev Italien.