Get it in the Nudie Jeans Online Shop
Get it in the Nudie Jeans Online Shop
The old shuttle looms produce three meters of 75 centimeters wide selvage denim per hour, and a modern loom is more than ten times faster. And, as the shuttle looms date back to the 1950s, they require a lot of tender loving care in order to work. Modern denim production is a high-tech industry in which computers control much of the process. In the slow denim factory, the looms are under constant supervision from a couple of denim craftsmen, who oil the machinery and inspect the weaves. The rhythmic sound of the shuttles going back and forth creates a loud and hypnotic soundtrack. Naturally, the slow production process makes the denim more expensive, but there are also many advantages. The low speed produces far less stress on the yarn, which makes the hand of the denim softer and the fabric more durable.
Get the full range of Nudie Jeans dry selvage garments in the Nudie Jeans Online Shop
We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Göteborg. All in all there seems to be four places you need to know about. Seems like a good start.
It was time for us to head out to Fimatex to get our arty farty on and make our own washes. Michael had sketches that portrayed what he wanted to do, some had worn their drys to get the crinkles just right for this event. There were expectations in the air, and everybody could feel the tension.
At the factory we were thrown straight into battle. We learned everything about sandpaper and all the different techniques to create authentic effects on our jeans. “G o in deep with the edge of the thing for to make the moustache”, were words that flew around us as we were struggling to get the job done. This was our chance to create something beautiful. And most of us actually did.
After sandpapering jeans for a few hours we were really hungry. The bus took us to something that looked like a castle where spumante, deep-fried stuff and cheese was served.
A few hours into the luncheon our unique pieces arrived. Everyone tore of their old jeans and tried on their new. The manager from Fimatex had one last goodie for us. He wanted to take us somewhere special, he said, and hopped in his car and screamed, “Follow me!” as he put the pedal to the floor. We had no idea where he took us, but it felt really awesome to go somewhere special. The bus stopped at a supermarket. “This is where you buy the wine and olive oil”. That was brilliant.
Before the farewell-bon-voyage-auf-wiedersehen-dinner that night, we went down to the beach one last time. We tried to grasp what we had experienced that day and the day prior, but there were just too many impressions to process. But we all agreed that the memories from this eventful trip were nothing short of legendary, and something that we would never forget.
Sometimes life is way too good. When there’s sun, and you got beautiful friends all around you, the food is great and the wine has been stomped by little baby angel feet, then it’s really, really good. Our objective for the trip was to learn more about making jeans. But we took a lot more with us home. With our hearts and tummies full we found friendship and fell deeper in love with Nudie Jeans.
Sharp Bengt – Dry Organic Selvage
Worn by Mawejje - Purchasing Manager, Retail/Webshop
These jeans was the first thing I sorted out when I started working here so I’ve had them for 2 yearsish but been wearing them for maybe 20 months (I’m a bit vain and can’t wear the same pair every day). As you can see the wallet on the back has left its marks and the same thing goes for the phone in the front. Due to a heavy behind and strong (thick) thighs I’ve had my crotch fixed four or five times which has left some scars as well.
I’ve been chased by hooligans in them, walked Venice in 39 degrees (shorts is for children and seniors), drinked 40’s in the corner of Driggs and Brodway, seen gorillas in Uganda(from a super far distance though and they didn’t get dirty at all), won $250 at a black jack table in Vegas and once in Copenhagen I met Willem Dafoe in a hotel lobby and he was like “Hey, those jeans looks awesome, I want them and in exchange you can get either one million dollars or the lead role in Boondock Saints” and I was like “Boondock Saints sounds like the worst movie ever, give me the million dollars instead” and he was like “Sure thing, do you want to split 12 oysters and a bottle of champagne to celebrate?” and I was like “Of course Mr. Willem Dafoe, after you!” and then we became best friends and for my birthday I got the jeans back.
The first time I washed them was after approximately 11 months in 60 degrees inside out and I’ve washed them once more after that.
Do you also want to be best friend with Willem Dafoe? Get your fresh pair of Sharp Bengt´s here.
Have a great weekend!
Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But it doesn’t have to be like this anymore.
We’re really happy to announce that we have opened a repair shop at Liberty London. Our repair program gives your favorite pair of Nudie jeans a second chance at life. The highly skilled denim experts at Liberty will help you with all types of repairs, and the best part about it, they will not charge you for it! The only requirement is that the label says Nudie Jeans Co.
Because we care
Ever since the beginning we’ve taken the environmental aspect real serious. We put in a lot of work to produce high-quality denim and we’ve realized that it is possible to produce fashion in an environmentally responsible way. But also to strive for healthier and more sustainable consumption patterns. Our repair program fits right into what we believe to be the responsible thing to do. The program is labeled and certified as ”Good environmental choice” in Sweden. We strongly believe that repairing is caring. Not only about the jeans you love, but also the planet that we live on. We also think that worn out jeans are way cooler because they tell a story about you.
We’re proud of our product and when you buy a pair of Nudie jeans you can rest assured that we will do whatever it takes to extend the life of your favorite pair of Nudies.
So, grab those worn-out Nudies and bring ’em to Liberty!
This is a story about two best friends. In younger years they pretty much did everything together. Once, while exploring the dark and mysterious woods not too far from home, one of the guys cut his hand carving a stick. There was blood. Right there and then, just out of sheer sympathy and compassion, his friend did the same. The two boys shook hands, just like they had seen in the movies, and became blood brothers. They chose to call themselves Blodarnas Knivhus, the most dangerous name two six-year-olds could come up with.
Blodarnas Knivhus does not translate very well to English, but it still lives on to this day. They are group of 5–10 people, anybody’s free to join them on their never ending treasure hunt.
We love this initiative and since they all wear Nudie Jeans gear while doing what they do, we decided follow their adventures here on the blog.
Italy was in a really good mood when we touched down at the Falconara airport in Ancona. The sun shining down from clear blue skies; the outside temperature about 25 °C. We realized pretty quickly that we were going have four awesome days of food, wine and denim love.
On our first day we visited the Elegant factory, one of the factories we’ve been working with the longest. The lovely ladies had made cake – a lot of cake. So there was plenty of cake to go around.
Watching the production is a humbling experience. Real people putting in a lot of hard work to make the greatest jeans in the world. Before lunch we took a stroll “downtown” to meet some locals.
In every corner of the village there were people serving us food and wine. They really loved us and we stuffed ourselves to a point where we had to tell the people to go easy on us. Even though the food was probably eligible for all kinds of different awards. In Italy it is considered culture getting your drink on. Before lunch we all probably had at least one glass of wine. Next stop: Lunch at small picturesque restaurant in the mountains. We kept eating and drinking and Michel fell in love with limoncello. After lunch some of us tried the swimming pool, others had some more limoncello and the rest of us remembered mama’s words about jumping into the water immediately after eating.
Later that night Christian married a deep-fried fish.
Want to experience a trip like this contact Ola Wiklander at Upplev Italien.