WHO ARE YOU?
Pontus Bengtsson, Art Director from Göteborg, Sweden.
WHAT’S THE STORY ABOUT YOUR PHOTO?
I found out that you would have to include the spread from 100% Organic magazine in any way in a photo. And I wanted to include both the creative and the organic. I knew that the photo in the newspaper pages was taken here in Gothenburg. So I came up with the idea to take the photo so that the idea became one with nature. After an hour of searching in my car, I found the stairs that are in the photo.
WHEN DID YOU FIRST FIND ABOUT NUDIE?
Right from the start, actually. I’m from Alingsås where I believe Nudie Jeans was founded. And my favourite shop was Centrum which I believe was the first to carry Nudie Jeans.*
DO YOU HAVE ANY NUDIES AND WHAT FIT IS YOUR FAVOURITE?
My black Tube Kelly´s.
WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP?
Enjoying Italy with great people, the wine, pasta and Enrique Iglesias. **
WHAT DO YOU PREFER, DRY OR PREWASHED JEANS?
WHAT FIT IS YOUR FAVOURITE AND WHY?
Tube Kelly, I´m tall and fit.
* Editor’s note #1: Nudie Jeans was not founded in Alingsås, but the founders come from Alingsås. Centrum in Alingsås was one of our first reatilers and it is the first shop in our business administration system, #001.
** Editors note #2: Yes, we know that Enrique Iglesias is from Spain.