Beauty comes with age
Get it in the Nudie Jeans Online Shop
We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Göteborg. All in all there seems to be four places you need to know about. Seems like a good start.
Sharp Bengt – Dry Organic Selvage
Worn by Mawejje - Purchasing Manager, Retail/Webshop
These jeans was the first thing I sorted out when I started working here so I’ve had them for 2 yearsish but been wearing them for maybe 20 months (I’m a bit vain and can’t wear the same pair every day). As you can see the wallet on the back has left its marks and the same thing goes for the phone in the front. Due to a heavy behind and strong (thick) thighs I’ve had my crotch fixed four or five times which has left some scars as well.
I’ve been chased by hooligans in them, walked Venice in 39 degrees (shorts is for children and seniors), drinked 40’s in the corner of Driggs and Brodway, seen gorillas in Uganda(from a super far distance though and they didn’t get dirty at all), won $250 at a black jack table in Vegas and once in Copenhagen I met Willem Dafoe in a hotel lobby and he was like “Hey, those jeans looks awesome, I want them and in exchange you can get either one million dollars or the lead role in Boondock Saints” and I was like “Boondock Saints sounds like the worst movie ever, give me the million dollars instead” and he was like “Sure thing, do you want to split 12 oysters and a bottle of champagne to celebrate?” and I was like “Of course Mr. Willem Dafoe, after you!” and then we became best friends and for my birthday I got the jeans back.
The first time I washed them was after approximately 11 months in 60 degrees inside out and I’ve washed them once more after that.
Do you also want to be best friend with Willem Dafoe? Get your fresh pair of Sharp Bengt´s here.
Have a great weekend!
// NJ
Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But it doesn’t have to be like this anymore.
We’re really happy to announce that we have opened a repair shop at Liberty London. Our repair program gives your favorite pair of Nudie jeans a second chance at life. The highly skilled denim experts at Liberty will help you with all types of repairs, and the best part about it, they will not charge you for it! The only requirement is that the label says Nudie Jeans Co.
Because we care
Ever since the beginning we’ve taken the environmental aspect real serious. We put in a lot of work to produce high-quality denim and we’ve realized that it is possible to produce fashion in an environmentally responsible way. But also to strive for healthier and more sustainable consumption patterns. Our repair program fits right into what we believe to be the responsible thing to do. The program is labeled and certified as ”Good environmental choice” in Sweden. We strongly believe that repairing is caring. Not only about the jeans you love, but also the planet that we live on. We also think that worn out jeans are way cooler because they tell a story about you.
We’re proud of our product and when you buy a pair of Nudie jeans you can rest assured that we will do whatever it takes to extend the life of your favorite pair of Nudies.
So, grab those worn-out Nudies and bring ’em to Liberty!