100% Organic Photo Competition – Winner #8 Pontus Bengtsson

Pontus Bengtsson. Winner #8 100% Organic Competition

WHO ARE YOU? Pontus Bengtsson, Art Director from Göteborg, Sweden.

WHAT'S THE STORY ABOUT YOUR PHOTO? I found out that you would have to include the spread from 100% Organic magazine in any way in a photo. And I wanted to include both the creative and the organic. I knew that the photo in the newspaper pages was taken here in Gothenburg. So I came up with the idea to take the photo so that the idea became one with nature. After an hour of searching in my car, I found the stairs that are in the photo.

WHEN DID YOU FIRST FIND ABOUT NUDIE? Right from the start, actually. I'm  from Alingsås where I believe Nudie Jeans was founded. And my favourite shop was Centrum which I believe was the first to carry Nudie Jeans.*

DO YOU HAVE ANY NUDIES AND WHAT FIT IS YOUR FAVOURITE? My black Tube Kelly´s.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP? Enjoying Italy with great people, the wine, pasta and Enrique Iglesias. **

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS? Dry.

WHAT FIT IS YOUR FAVOURITE AND WHY? Tube Kelly, I´m tall and fit.

* Editor’s note #1: Nudie Jeans was not founded in Alingsås, but the founders come from Alingsås. Centrum in Alingsås was one of our first reatilers and it is the first shop in our business administration system, #001.

** Editors note #2: Yes, we know that Enrique Iglesias is from Spain.

Fit Guide

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Latest news

  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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