100% Organic Photo Competition – Winner #8 Pontus Bengtsson

Pontus Bengtsson. Winner #8 100% Organic Competition

WHO ARE YOU? Pontus Bengtsson, Art Director from Göteborg, Sweden.

WHAT'S THE STORY ABOUT YOUR PHOTO? I found out that you would have to include the spread from 100% Organic magazine in any way in a photo. And I wanted to include both the creative and the organic. I knew that the photo in the newspaper pages was taken here in Gothenburg. So I came up with the idea to take the photo so that the idea became one with nature. After an hour of searching in my car, I found the stairs that are in the photo.

WHEN DID YOU FIRST FIND ABOUT NUDIE? Right from the start, actually. I'm  from Alingsås where I believe Nudie Jeans was founded. And my favourite shop was Centrum which I believe was the first to carry Nudie Jeans.*

DO YOU HAVE ANY NUDIES AND WHAT FIT IS YOUR FAVOURITE? My black Tube Kelly´s.

WHAT DO YOU LOOK FORWARD TO ABOUT THE ITALY TRIP? Enjoying Italy with great people, the wine, pasta and Enrique Iglesias. **

WHAT DO YOU PREFER, DRY OR PREWASHED JEANS? Dry.

WHAT FIT IS YOUR FAVOURITE AND WHY? Tube Kelly, I´m tall and fit.

* Editor’s note #1: Nudie Jeans was not founded in Alingsås, but the founders come from Alingsås. Centrum in Alingsås was one of our first reatilers and it is the first shop in our business administration system, #001.

** Editors note #2: Yes, we know that Enrique Iglesias is from Spain.

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Latest news

  • Nov 27: Black Friday is here! 20% off on selected seasonal items. Head to the Online Shop now! nj.io/Sz9z
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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