Slim Jim Dry Japan, back of the knee.
Slim Jim Dry Japan - things are starting to happen.
Congrats Nick from France, you are the 11th winner. Starting to look good! But we think you can keep wearing & tearing a couple of months more, please send pics of the final result.
500 euros to spend in our webshop is coming your way. Spend them wisely…
Cubism by Nudie Jeans.
This large cube can be seen in the main entrance of the department store PUB in Stockholm.
The installation is made out of 150 pairs of jeans, and has the size of 2×2x2 m.
Since this is in the capital of Sweden and we are based in Gothenburg, we put a sign on the floor saying “Greetings from Gothenburg”. Can be seen until 8th of April.
Pascal or James?
Nice contrasts.
Nice creases on the back of the knees.
We survived a week of pasta & jeans production in Italy. We are back in business and happy to announce winner #10 in the Wear & Tear Competition, Pascal from Switzerland!
Pascal, can you please share some hints on how you broke in your Grim Tim Dry Dirt Organic?
Photographer Jonas Linell in action on the floor.
Wylie from Australia scraping a pair of Big Bengt to create his own wash.
Last week we gathered our global sales team and jeans experts from our global retail network in Italy to explore our jeans production. We had a great time and we think everyone learned a lot. Did you know that sewing a pair of Nudie Jeans consists of 30 steps, takes 15 minutes and requires 300 meters of thread?
In the Wear & Tear competition we had a special class for people working in stores selling dry Nudie Jeans. We invited the winners to see the production, make their own wash and show their jeans in photo shoot on location in the laundry. More pics to come.
Daniel Gilbert playing at Nudie Jeans, Skånegatan, Stockholm.
We just wanted to say thank you to Daniel Gilbert and everyone who showed up last Friday. If you missed it, you can listen to some of his songs here
We have a little treat for everyone in Stockholm this afternoon.
Daniel Gilbert and his band will come and play some songs instore
At 5 pm at Nudie Jeans Skånegatan 75.
Start your weekend with good friends and good music.
So leave work early in time to try a few jeans before the show.
See you there!
Members of the Nudie Jeans family in Italy too see the jeans production. In this pic we are watching a real pro at work scraping the denim.
The Wear & Tear team is in Italy, that’s why we take a short break in announcing the winners.
Check back for posts from Italy.
Final result after a cold wash.
Honey combs.
Congrats Andrew! You are the Indonesian winner of the Wear & Tear Competition.
The Masa is not that is easy to break in, but Andrew made a fantastic job and uploaded lots of pictures of the process, from July to February.
Masa is a limited edition of Even Steven cut & sewn in Japan in fantastic heavy Japanese selvage denim.
Sea wash.
What's in that pocket?
Nice creases.
Congrats Dirkie from Belgium. A worthy winner even though his Slim Jim Organic Dry Ecru Embo haven’t been washed yet.
From Dirkie’s presentation:
“don’t intend to wash them, because fading is just now becoming good,… pity would like wash them before competition end, but the fading is not satisfied yet, they are real hard to break in”
You are right. But please send us a pic when you have washed them.
The snow trick.
