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Blog

The Magic Numbers

A special treat for everyone in Stockholm. Today at 17:30 The Magic Numbers will come to our flagshipstore at Skånegatan 75 and play a few songs accoustic. For those of you familiar with Magic Numbers know that this will be something to remember. If you got the chance run down ...

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Blog

Magic Kids

Nudie Jeans Co Magic Kids live @ CCTV Sesssions by Nudie Jeans in the Göteborg Store on the Sunday afternoon. Nice guys, good gig. Video will be posted soon.

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Blog

Magic Kids

This Sunday the 10th of October Magic Kids (US) will pay our flagshipstore in Gothenburg a exclusive visit. At 2 pm they will perform a accoustic set for us so make sure to be on time . We will of course film this and add to our CCTV archive later ...

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Blog

Magic Kids live @ CCTV Session by Nudie Jeans

Not a manic Monday but a magic Sunday - 101010 - with Magic Kids in the Nudie Jeans Store in Göteborg.

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Blog

Tracks of Time: Magic Kids "Hey Boy"

They stormed through the door and swept the rug from underneath our feet. They are Magic Kids, they played live at our Gothenburg Repair Shop.

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Blog

The Magic Machine

This is the fantastic machine that is used for the back pocket embroidery. Back and forth a couple of times and - tada!

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Blog

Wrong guy, wrong place, wrong time...

Meet Jonas. He is a photographer. In fact The Nudie Jeans photographer ever since the start. Don’t get us wrong. He´s a great guy and a great photographer. But it is when he is behind the camera he is doing his magic stuff. As always on our phot shoots we ...

/blog/wrong-guy-wrong-place-wrong-time/
Blog

Become a Fan of Nudie Jeans

With the theme “Become a Fan of Nudie Jeans” we threw a party together with the Swedish fashion chain store SOLO. We showed off our exhibition “From Dry to the Used” in which visitors could follow the magic to wear a pair of raw denim jeans for at least six ...

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Blog

Selvage Lab - recreating history

A PAIR OF WELL-WORN dry denim jeans can tell a story about its owner. And two different pairs will never look exactly the same. Where the creases end up depends on the fit, and how you wear your jeans. Keeping your wallet or keys in your back pocket will leave ...

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Blog

Nudie Jeans and the History of Woad/Guado

Since ancient times the woad plant has been cultivated and used to make blue dyestuff in many European countries. It was already known in Egypt, possibly as far back as 1000 B.C. In 1498 Vasco da Gama brought the Indian indigo to Europe. The woad industry was such a cash ...

/blog/nudie-jeans-and-the-history-of-woad-guado/
Blog

Ten years anniversary party but no time to party... yet

Ten is the paradigm of creation. A decade contains all numbers and so all things and all possibilities. Ten is the number of a completed journey and the return. The perfect Ten is also the start of something new. We started Nudie Jeans 10 years ago. There are so many ...

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Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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