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Backbone
Collection

Backbone

Basic t-shirts, plain college sweaters, tank tops, boxer shorts and classic briefs. Our Backbone collection contain the everyday garments and are all made with Fairtrade certified, 100% organic cotton. We got two different fits of t-shirts; roundneck and ...

V-Neck T-Shirt

Backbone Black

The new backbone v-neck t-shirt. Made in a light single jersey qu...

Quarter Sleeve

Backbone Black

The new backbone quarter sleeve tee. Made in a light single jerse...

Quarter Sleeve

Backbone Offwhite

The new backbone quarter sleeve tee. Made in a light single jerse...

Quarter Sleeve

Backbone Greymelange

The new backbone quarter sleeve tee. Made in a light single jerse...

O-Neck Tee

Backbone Offwhite

We've updated our Backbone program and done a few adjustments. He...

O-Neck Tee

Backbone Black

We've updated our Backbone program and done a few adjustments. He...

V-Neck T-Shirt

Backbone Offwhite

The new backbone v-neck t-shirt. Made in a light single jersey qu...

Sweatshirt

Backbone Greymelange

Our backbone sweatshirt made with a soft jersey quality. Unbrushe...

Sweatshirt

Backbone Black

Our backbone sweatshirt made with a soft jersey quality. Unbrushe...

LS Henley Rib

Backbone Greymelange

Our new and improved backbone LS Henley. Made in a 2:2 rib jersey...

O-Neck Tee

Backbone Greymelange

We've updated our Backbone program and done a few adjustments. He...

LS Henley Rib

Backbone Offwhite

Our new and improved backbone LS Henley. Made in a 2:2 rib jersey...

V-Neck T-Shirt

Backbone Greymelange

The new backbone v-neck t-shirt. Made in a light single jersey qu...

Tank Top 2x2 Rib

Backbone Black

This is our new tank top. Made in an black 2:2 rib jersey. Single...

LS Henley Rib

Backbone Black

Our new and improved backbone LS Henley. Made in a 2:2 rib jersey...

Tank Top 2x2 Rib

Backbone Offwhite

This is our new tank top. Made in an off-white 2:2 rib jersey. Si...

Briefs

NJ/U 01 White

Classic briefs made with organic and Fairtrade certified cotton j...

Boxers

NJ/U 02 White

Boxer briefs. The cotton used for this jersey is organic and Fair...

Briefs

NJ/U 01 Black

Classic briefs made with organic and Fairtrade certified cotton j...

Site results (20)

Blog

THE GOOD FRUSTRATION

The other day I was invited to one of the best creative agency in Sweden. I took the elevator up to the top floor and the light changed color to purple and a voice start welcoming me into there world, I entered a James bond office with carpets on the ...

/blog/the-good-frustration/
Blog

Nudie Jeans = Good Environmental Choice

NUDIE JEANS = GOOD ENVIRONMENTAL CHOICE Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans! For us it’s about the reuse of jeans and fabric – cotton fibres last much longer then we normally tend to use or wear them. ...

/blog/138-friday-december-30-2011/
Blog

Good time for good deeds

Nudie Jeans wants to wish all our friends, blog readers, denim maniacs, and the rest of you happy holidays. Nudie Jeans has been supporting Amnesty International since 2002 and we want to give you the opportunity to chip in a few bucks. Christmas is good time for good deeds. Donate ...

/blog/good-time-for-good-deeds/
Blog

Good Environmental Choice

Nudie Jeans just got the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans! The new standard and RE: collection will be launched in our own stores in Sweden, the 9:th of April.

/blog/good-environmental-choice/
Site

Nudie Jeans = Good Environmental Choice

Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans! For us it’s about the reuse of jeans and fabric – cotton fibres last much longer then we normally tend to use or wear them. Customers will therefore get a discount ...

/nudie-jeans-good-environmental-choice/
Blog

Left a Good Job in the City

What becomes of your jeans when you wear them every day? We’re embarking on a break-in journey, following two craftsmen in their everyday life for a year.

/blog/left-a-good-job-in-the-city/
Blog

Left a Good Job In the City: Month 2

Month 2 of Mattias' 12 month break-in journey involves ice, ATVs, fishing and a little blood. Join us as we venture out on thin ice with Mattias Goldkuhl.

/blog/left-a-good-job-in-the-city-month-2-2/
Blog

Nudie Jeans & Illum proudly presents:

Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside ...

/blog/nudie-jeans-illum-proudly-presents/
Blog

Launching Official Repair Station in London

Spring 2013 will see Swedish organic denim brand, Nudie Jeans, open their first UK store in London and officially launch their first Repair Station in the World. The store will be set within Soho’s shopping district. Setting the tone for Nudie Jeans’ premium organic denim, the concept store will represent ...

/blog/nudie-jeans-set-to-debut-uk-concept-store-and-launch-official-repair-station/
Blog

Tuesday, May 22, 2012

Here comes the sun and summer! Good morning Gothenburg!

/blog/102-tuesday-may-22-2012/
Blog

We´re hiring in London!

Passion for denim and sales? More info here Good luck!

/blog/were-hiring-in-london/
Blog

Thursday, September 13, 2012

Our shopfitter in Australia, George is wearing a good pair of Average Joe Dry Dirt. Worn 1,5 years and washed 3 times. Keep up the good work George!

/blog/74-thursday-september-13-2012/
Blog

Breaking in Conny Dry

Take a look at this true blue guy and his worn in Conny Dry Selvage denim jacket. The owners name is Per and he´s a great customer and a good friend of us. It´s a tough one to break in but Per has done a good job! Halfway there! // ...

/blog/139-wednesday-december-28-2011/
Blog

Worn by Per-Johnny

Our good old norwegian friend and colleague Per-Johnny in his well worn-in jeans.

/blog/137-wednesday-january-11-2012/
Blog

Repairing Is Caring

There's something special with DIY denim repairs. They look good and they make your denim way more personal. Order your Repair Kit at nudiejeans.com/repair

/blog/repairing-is-caring/
Blog

In our heads: Martin Sandklef

In the 90’s he had long hair and was a singer in a band. Today, Martin Sandklef is our IT Coordinator. We asked him what’s really good at the moment.

/blog/in-our-heads-martin-sandklef/
Site

Everyday simplicity

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability. Quite simply, this is everyday clothing that fits perfectly with your dry or worn jeans. All garments are made from Fairtrade certified organic cotton. There are nine different fits plus two underwear styles. Four ...

/everyday-simplicity/
Blog

Winner #18 - Finbarr from Ireland

Finbarr from Irelnad is winner number 18 in the Nudie Jeans Wear & Tear Competition. Congratulations! Finbarr started wearing his pair of Average Joe in september and they are starting to look good. Well done! Spend you 500 euros in the webshop wisely…

/blog/winner-18-finbarr-from-ireland/
Blog

Justin Townes Earle - exclusive gig in London

Are you in London? Do you like good music? On Thursday 27th January 2011, Americana sensation Justin Townes Earle will perform an exclusive acoustic set to celebrate the opening of the new Nudie Jeans shop in shop at Liberty department store in London’s west end. Go to our Facebook Page ...

/blog/justin-townes-earle-exclusive-gig-in-london/
Blog

Tuesday, November 6, 2012

Our denim shirt Gusten is a true favourite amongst us denim-heads. Go double denim, it´s good for you.http://www.nudiejeans.com/shop/organic-blue-black-denim/p/2310

/blog/45-tuesday-november-6-2012/

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops