Thursday, October 11, 2012

These jeans belong to our project manager Peter and they were one of the very first jeans I repaired on Nudie Jeans behalf. I remember that I was pretty nervous when I handed out the jeans to Peter as I only got the instructions: “repair them and fix the holes”. 

I never asked Peter if he liked the repair but he seemed to be pretty happy about them and when I walked passed his desk a month ago I got surprisingly glad to see that they also worked perfectly as a window stopper. Peters jeans might not be new any longer, but they are certainly more unique, beautiful and full of character.

A few weeks after the jeans got repaired we introduced the “repair, reuse, reduce” project in our concept stores. We want to take the responsibility from grown cotton to finish product and the life thereafter.

Read more about our repair reuse, reduce project here

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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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