Friday, August 3, 2012

A while ago when I was on my way to our concept store in Gothenburg I bumped into Olof outside of our office. Actually it was his beautifully worn-in jeans caught my denim eye while he was unloading his truck. So I had to snap some photos of his jeans and ask a few things about them. 

Name: Olof

Work: Student/Trolley dude.

Jeans: Grim Tim Dry Red Selvage

- How old are your jeans?
2 years old. My first pair started to mold while I was travelling around Asia. 

-Have they been repaird? 
They had to be repaired and reinforced after a skateboard accident in the french alps. For now are they my working pants when I´m working as a handyman, which gives great fades! 

- Washed?
Never.

If you want to know how they looked brand new, go to: http://www.nudiejeans.com/shop/dry-orange-selvage/p/912 

or to your nearest Nudie Jeans store. You find them all here: 
http://www.nudiejeans.com/stores/#/

Have a splendid weekend y´all!

// Mathias

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Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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