Become a Fan of Nudie Jeans
With the theme “Become a Fan of Nudie Jeans” we threw a party together with the Swedish fashion chain store SOLO.
We showed off our exhibition “From Dry to the Used” in which visitors could follow the magic to wear a pair of raw denim jeans for at least six months. Also how good our laundries in Italy is to create lifelike and authentic washes.
The party was a huge success and a packed shop listened to when Exploding Heart performed live!