Being nice is not an end in itself: Sandya Lang, CSR Manager

Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great interest in how our product is made, and the conditions for the people manufacturing our product. We sat down with our CSR Manager, Sandya to talk about the social and environmental aspect of our production.

How good are we? – We're pretty good. We have better insight in our supply chain than most other brands. We’ve had long relationships with our suppliers and which are few since we don’t carry too many products. The people running things here at Nudie Jeans are susceptible to these things. I don't have to push to get things done.

Today, pretty much every brand strive towards fronting an ECO-correct profile. We don’t, and we're not a fashion brand. – We make denim, our goal has never been to be the best at being "the ECO brand", but we're more than good enough in that regard. Our ambition is to make a great product in a fair way. We infuse these core values, with the organic cotton and the transparency into the product, but it's not the CSR aspect that should sell the product.

Our Production Guide, with audit reports and info on all our suppliers, has been up and running for approximately a year. Are other brands following us? – In CSR media, transparency is the talk of the town. People I talk to, people representing other brands are impressed with what we’re doing. I mean, a lot of the information we're sharing is usually considered classified, and many brands just can't share that info since they don’t know what’s going on in their supply chain. So, I guess we're a couple of years ahead of everyone.

What do we gain from being completely transparent? – Credibility. We're not making things look better than they are. If there's a flaw in the production line, we don’t hide it, we tell it like it is. We make sure that the problems are solved, and suppliers who really want to work with us make it happen.

Challenges in a not too distant future? – We're working with traceability. Our goal is to make it possible for customers to trace their garment through the whole chain: how much water was used, amount of chemicals and carbon dioxide etcetera. It's a tool for us to see how we can cut our environmental impact. Can we use a different chemical when we wash the denim? Can we sync our orders and shipments better? If you want to know more about our social and environmental work, the goals we set up for last year, and how we did? Check out the 2013 Social Report!

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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