Black denim: wearing, washing and the pop cultural aspect

Without black jeans, the world would be a much duller and conformist place dwell. Pick any genre of music and imagine it without black denim. It’s virtually impossible and it just doesn’t work. In the 50’s Levi Strauss & Co. decided that they needed to update their 1837 classic in some way. They needed a poster boy. When they found him, he was very reluctant.

Today, a pair of black jeans is considered well-dressed, but to us rebels who keep questioning the state of things, who keep pushing to make this world a little better every day, it’s a mindset. Black denim is way to differentiate ourselves from the rest.

In 1956, Elvis Presley Jeans were unleashed on the world. The box office smash hit, Jailhouse Rock was all the rage and the post war kids got tired of playing cowboys and met their new hero. A rebel that made them discover the opposite sex and fall in love with the rock music blasting out the radio. These kids were exposed to this whole new world, a world where there were no boundaries. From that day, black denim was on every behind of every teenager. Elvis himself didn’t like denim at all, since it reminded him of the struggles of his working class upbringing; the struggle of working hard but still being poor. But the kids didn’t mind. They loved the attitude and outsider aspect of black denim, and to this day, still do.

Black won’t fade the same way indigo does. The black penetrates the fiber all the way through, making it almost impossible to get the same contrast. You could get some moustaches and honeycombs and such, but when washing it, the color will fade and make it grey.

When buying our Black Black and Black Ring options, remember they are deep indigo denim, over-dyed with black. When they start showing signs of wear, the deep blue will become more evident, giving them an interesting petrol-like effect. Our black-coated jeans have been treated with a synthetic top-layer to give them an almost leathery look and feel. Washing them will make the coating dissolve and come off before you’re able to get that beautiful worn in character. After six months of wear and tear the coating will be worn down, bleeding into the twill lines of the fabric and the seams, creating clear and beautiful contrasts. Our advice is to never wash them, but that’s just a recommendation.

Home laundering your dry black jeans is pretty much a lottery. Washing them too early will make the color bleed out over the fabric, just like indigo would. Wearing them for six months or more will make the dye go deeper into the threads, fixating the color and preventing it from bleeding as much. This way you’ll get more visible moustaches and honeycombs. Depending on how the fabric has been dyed, you also get different types and effects. Rope dyed black denim run a huge risk of getting rain or snake effects when washed at home. Some like it others don’t. If you don’t want effects like these, you should take your jeans to the dry cleaners if they need to be freshened up.

Get rebellious. Head over to our Online Shop and check out all our black jeans.

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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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