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Category Archives: Backstage

Tear it down, build something new – something better part 3

The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks […]

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Tear it down, build something new – something better part 2

Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it’s also a way for us to convey the idea behind Nudie Jeans. The concept behind […]

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Tear it down, build something new – something better part 1

The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop. In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new […]

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David & Mathias – Resuscitators of the dance floor

They’ve been referred to as Nudie Boys when they are out DJing, a name they didn’t pick themselves. The would rather be called just David & Mathias or Mathias & David. When they’re not coordinating our Online Shop, they travel the breadths of Gothenburg, with their records, spreading love and beautiful music to dancing teenagers […]

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Hypebeast Essentials with Joakim Levin

A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick our Co-Founder’s brain on some of the Essentials in his life.  

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Last year we took London. Now we take Berlin.

“Nudie Jeans has been a role model for quite some time; a staple of sorts. I used to work at a big department store, where I did everything from selling CDs to logistics. The last couple of years I ran the mens department where I sold a lot of Nudie Jeans. When I met the […]

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Swedish Stubbornness On Display

Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’ve done everything in-house. Sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. Some might say we’re stubborn, and we really are, but as long as we keep […]

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The chosen one: Agnes the Queen of Front Desk

Meet the new girl at Nudie Jeans Headquarters. Everything she’s done up to this date has led her here. Her interest in arts and design, her views on ethical and ecological fashion, and the fact that she’s a really cool and nice person were all things that made us realize that we needed her. Without […]

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The architect

She’d been working as an architect at a firm for nearly 100 years before she realized that that was the wrong place for her. Now, Ida Toll spends her days here at the Nudie Jeans headquarters, doing secret little projects involving recycled denim, making sure someone puts up sun protective film on all windows; but […]

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That’s so next year: meet product development

Scissors, pattern pieces, shreds of fabric and tiny little sketches are scattered all over the place. At a first glance it might seem like chaos, but the people at Product Development knows where they keep their stuff. Their main objective is to create future Nudie Jeans collections. Eleven people butting heads, finding inspiration, drawing sketches, […]

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Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide


Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide


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