The architect

Ida had been working as an architect at a firm for nearly 100 years before she realized that that was the wrong place for her. Meet our in-house architect.

That's so next year: meet product development

Butting heads and drawing sketches. Pulling hair over product samples not meeting expectations. It's all ingredients of making the next Nudie collection.

The map of Göteborg

We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Göteborg. All in all there seems to be four places you need to know about. Seems like a good start.

The team behind Nudie Jeans Repair Shop Soho

  The team behind the Nudie Jeans Repair Shop Soho standing in front of it... Mattias, Sol, Martin, Ida, Sam, Hanna, Jen, Anton, Chris & Jimmy. They made a tremendous effort last week and were able to open in time, Thursday 2nd of May. It's a beauty. It's fully stocked. And they repair your Nudie Jeans for …

When Lukas met Nudie Jeans

Lukas Harris is our store manager for our concept store in Melbourne. Below is his story about his very first contact with Nudie Jeans and how he and is Finn Thinn went from being separate entities to a unity. “My love affair started with Nudie jeans back in 2006 before I worked for the company. I purchased …

Movember - the lucky winners of headphones

Everyone’s a winner! Since the holidays is just around the corner and the first snow hit Gothenburg this morning we decided to give everyone that made a donation a pair of our beautiful headphones – Congratulations! The winners has been contacted and the headphones will leave HQ this afternoon! Best regards /Nudie Jeans

Movember - day #30

It´s the final day of Movember and the mustache have been with us for 30 days for the sake of Movember and to raise vital awareness and funds for men´s health issues, specifically prostate and testicular cancer initiatives. The mustaches has become a good friend of ours, almost as good as our jeans. There is a few …

Movember - day #23

Day 23 Only one week left of Movember! Some of us are surprisingly good-looking when some of us are not so suprisingly good-looking. All donations to the Nudie Jeans Team that´s over 49 Swedish kronor have the chance to win a exclusive pair of Nudie Jeans headphones. A small effort for a great cause! How to donate? …

Movember - day #16

Day 16. The third week of Movember is soon over and the all those girls who use to diss us, they now write letters ´cause they miss us. Support a brother and grow a mo. All donations to the Nudie Jeans Team that´s over 49 Swedish kronor have the chance to win a exclusive pair of Nudie …

Movember - day #8

Day 8. We are in the second week of Movember and we must admit that our mustaches aren’t the sharpest tool in the shed. Except for Emil’s “Breakin Bad-looking” mustache. But I guess motivation beats talent. Help a brother out and grow a mustache. You deserve it. All donations to the Nudie Jeans Team that´s over 49 …

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Nov 27: Black Friday is here! 20% off on selected seasonal items. Head to the Online Shop now! nj.io/Sz9z
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops