It´s the beginning of November and the yearly Movember have begun. Movember asks men across the world to get clean-shaved and for the remainder of the month dedicate themselves to growing a fine and crisp mustache, with the aim to raise awareness of prostate cancer and other male cancer initiatives. We at Nudie Jeans think this is […]
When Nudie Jeans moves, lightning stands still. - Old urban saying. Time lapse Västra Hamngatan 6 - 2012
Oh this town kills you when you are young. // Mathias
If you’re following this blog you already know that we’re moving to a new office in January. Challenge of the day. Getting a heavy 5 meters long table in solid wood up three stairs. It looked impossible but the guys at GLC flytt solved it. Martin in the checked shirt to the left tries to make it […]
This is Katy, our lovely retail manager! Here’s Katy’s old Super Slim Kim’s, purchased 2004 and they were from the very start a dry pair. Katy and her beloved jeans have been through a lot places around the world: Sydney, Kelowna, Barcelona, NY and Gothenburg to name a few. First wash after 1,5 year and they are […]
This is Peter! Yes, he´s got a camel toe. And yes, it´s the man behind the Peter Replica. Peter´s Tight Long John was from the very start a pair of dry! The first wash after 1 year wearing and has been washed about 10 times. The jeans and Peter has been through Europe on several festivals. He […]
Photo shoot day 2. Peter’s pink umbrella saves the Hasselblad camera from the rain.
For me it’s a learning process each and every meeting I have with our denim suppliers, I do not like to get the presentation from suppliers sales department, sorry, instead I invite the people developing fabrics to our mill weeks. The people behind the fabric idea and technical developments are the main inspiration for denim design. The […]