Category Archives: Backstage

Support us in Movember - win headphones

It´s the beginning of November and the yearly Movember have begun. Movember asks men across the world to get clean-shaved and for the remainder of the month dedicate themselves to growing a fine and crisp mustache, with the aim to raise awareness of prostate cancer and other male cancer initiatives. We at Nudie Jeans think this is […]

Nudie Jeans is moving in

When Nudie Jeans moves, lightning stands still. - Old urban saying. Time lapse Västra Hamngatan 6 - 2012

Thursday, December 15, 2011

Oh this town kills you when you are young. // Mathias

Tuesday, December 6, 2011

If you’re following this blog you already know that we’re moving to a new office in January. Challenge of the day. Getting a heavy 5 meters long table in solid wood up three stairs. It looked impossible but the guys at GLC flytt solved it. Martin in the checked shirt to the left tries to make it […]

Monday, December 5, 2011

This is Katy, our lovely retail manager! Here’s Katy’s old Super Slim Kim’s, purchased 2004 and they were from the very start a dry pair. Katy and her beloved jeans have been through a lot places around the world: Sydney, Kelowna, Barcelona, NY and Gothenburg to name a few. First wash after 1,5 year and they are […]

The Real Peter, not the replica

This is Peter! Yes, he´s got a camel toe. And yes, it´s the man behind the Peter Replica. Peter´s Tight Long John was from the very start a pair of dry! The first wash after 1 year wearing and has been washed about 10 times. The jeans and Peter has been through Europe on several festivals. He […]

Rainy photo shoot

Photo shoot day 2. Peter’s pink umbrella saves the Hasselblad camera from the rain.

Anti-fashion, anti-stress, anti-age

For me it’s a learning process each and every meeting I have with our denim suppliers, I do not like to get the presentation from suppliers sales department, sorry, instead I invite the people developing fabrics to our mill weeks. The people behind the fabric idea and technical developments are the main inspiration for denim design. The […]

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repairs Shops