Black denim: wearing, washing and the pop cultural aspect

Black denim is a mindset. The effect black jeans have had on popular culture is undeniable. But how do you take care of them? We might have some answers.

Denimopedia: Getting Jeans

Buying jeans is painful to some. We know denim and are friendly people so we put together a guide for all your denim purchasing needs. Come follow us!

What's in a square?

What's in a square? We see it every day but rarely stop to think about the complexity of it. We won't try to answer the question, just raise awareness.

This is how we do it: How to hem jeans

No hemming at all, hemming with proper machinery, reattach the original hem, or couldn’t care less – which one are YOU? Here's an easy to use guide for you.

Denimopedia: Jeans do have a memory

The way you wear your dry denim jeans tells a lot about you, but through the break-in process it also tells the story about the person making your jeans.

Patterns & cutting

A Denimopedia post about how to make denim and sustainable fashion, zero-waste fashion and the importance of having an environmentally friendly profile.

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is a true artist. When not creating well-balanced collections, he sees the beauty in everything in. He also has the cure for chapped lips.

Selvage: keeps denim history from unraveling

Made on old shuttle looms since the beginning of time and up to this day. Selvage denim is more popular than ever, but what is it that makes it so special?

The Jean Jacket: From Worker Blouse to Family Treasure

With over hundred years on its back, the denim jacket has gone from being a worker blouse to the most iconic jacket. We give you a guide to the jean jacket.

The Weight: Defining Ounces

How important is the weight of the denim? For some people it’s nothing, but to others, it’s the one thing that matters. What’s your ideal denim weight?

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops