Chain Stitching Unraveled

Most jeans sold today have single, or lock stitched hems. To the denim head, this is not acceptable, there should be a chain stitch, or no jeans at all.

To be or not to be: The Coin Pocket in the 21st century

Does the coin pocket have a raison d’être in this world of bitcoins and credit cards? We believe it does. The history of the coin pocket is true nerdism.

Sanford's war on shrinkage

One of the greatest headaches for denim aficionados is washing those dry jeans for the first time. To Sanford L. Cluett, this problem became personal.

Battle of the fly: zipper vs. buttons

Zipper or buttons; which one are you? There are as many opinions as people wearing pants. But what determines what fastener we put on your Nudie Jeans?

Selvage denim

Selvage or selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow …

Denimopedia - Honeycombs

The denim on the back of the knee gets creases from the repeated folding. It creates a unique fading that will appear in a pattern that looks similar to the honeycombs made by bees. You usually see these honeycombs on dry denim after a few weeks wearing. When you finally wash your dry jeans, after at least …

What is green cast and red cast?

Depending on the method of dying it will result in different shades or casts: yellow, black, brown, red or green cast. You usually don´t see what cast it is on prewashed denim as the effect gets more apparent when the denim have been worn and washed. The picture above is from our concept store in Sydney and …

Nudie Jeans and the History of Woad/Guado

Since ancient times the woad plant has been cultivated and used to make blue dyestuff in many European countries. It was already known in Egypt, possibly as far back as 1000 B.C. In 1498 Vasco da Gama brought the Indian indigo to Europe. The woad industry was such a cash crop for Europeans, and the early indigo …

Selvage - We Love Slow Denim

  SELVAGE DENIM IS MADE on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow thread …

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops