A grand old time in London town

Liberty London held an exclusive pre-launch party for their favorite Swedish denim brand. If you missed it, peep the photos and pretend you were there.

Something for everyone...

Age is nothing but a number, and great denim should be enjoyed by both young and old. Just like pick n' mix candy.

Remember to Kiss the Cook!

When flippin’ a hamburger, he does it with meticulous swagger. Now you can too. The selvage denim apron is back. Never forget to kiss the cook.

Lamino by Nudie Jeans: A tribute to sustainable design

To celebrate the 70th anniversary of Swedish furniture producer Swedese, we were asked to do an interpretation of their classic. Lamino by Nudie Jeans

The Pronto Denim Carnival 2014

We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every year. Here's a recap of the 2014 fair

A Promise of Free Repairs: The first 6 Years of our First Repair Shop

Last week our first Repair Shop turned 6. Today, we offer free repairs on all Nudie jeans. At 19 store locations worldwide or in the form of a Repair Kit.

Would you like some fresh herbs with your selvage?

Fresh herbs and selvage. Our Paddington team decided to take organic to the next level and cultivated a veggie patch out the back of the store. Brilliant!

User Stories: Kristoffer

There are as many ways to break in a pair of dry jeans as there are people on this ball of rock and earth. This is Kristoffer's User Story.

Sustainable Store of the Year!

Yeah! Our Repair Shop concept was rewarded with the Sustainable Store of the Year when the Swedish Trade Federation held their annual Retail Awards.

User Stories Live: A Unique Concept Made Even More Unique

Our User Stories are pieces of art in themselves. Our Barcelona took the art of window displaying one step further with help from designer Susana Piquer.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops