Category Archives: The World of Nudie Jeans

Would you like some fresh herbs with your selvage?

Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just our product. When not selling denim or repairing it, they are growing a little veggie patch out the back of the store; there's salad-y greens, beautiful flowers and fresh herbs. A great way to assist their culinary skills during […]

User Stories: Kristoffer

Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen their fair share of adventure and have been customized to cope with the lifestyle. “I’ve had them for about a year or so, and I’ve done pretty much everything in them. I’ve climbed trees, been to festivals, […]

Sustainable Store of the Year!

Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held their annual Retail Awards and our Repair Shop concept was awarded Sustainable Store of the Year. Here’s the jury’s statement: “With new business logic, Nudie Jeans combines responsibility with rock n’ roll. Sustainability is the foundation of the […]

User Stories Live: A Unique Concept Made Even More Unique

A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The project was called “It all Starts With a Pair of Drys” and it focuses on original broken in Nudie Jeans, like our User Stories, but live and direct. Together with multidisciplinary designer Susana Piquer, every User […]

Welcome to Nudie Jeans Repair Shop JKBG, Stockholm

At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. This is our second Repair Shop in our fair capital and we are really happy to be up and running. The interior looks great, we got green walls and a brass wall. We also have the first […]

Our credo: the sustainable jean

About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wants to change the way we wear our jeans”. The article sheds light on the building blocks that is our Eco Cycle philosophy: Break in, Repair, Reuse and Reduce. To us this is natural and we […]

Rolling out the blue carpet

With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up yet another shop in Stockholm. This time at Jakobsbergsgatan, in the borough of Östermalm. Although small in size, we offer our full range of denim and of course and our praised repair service. Customers will get […]

Step into our office, baby

A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our love for worn in denim and the patina it carries translates to the interiors of our office.

Nudie Jeans Travel Guide: Norway

We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, but sometimes we forget that Nudie Jeans happens pretty much everywhere, all of the time. We got our stores all over the map and people living in cities far away. With that in […]

Nudie Jeans Repair Shop Berlin is now open!

We’re happy to announce that the Nudie Jeans Repair Shop Berlin is now officially open! And at the same time we would like to thank everyone who came to the opening party, and of course thank The Fume for an excellent gig. The store is situated between two courtyards where you can sense the wing beats of […]

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops