Blue Meets Black: Fall Winter 2013 Capsule Collection

The fall winter Capsule collection celebrates all that is dark and worn out. Indigo over-dyed with black; washed down to create great variations and attitude.

Nudie Jeans @ Pronto Denim Carnival

Join us at the Pronto Denim Carnival, Thailand's biggest celebration of denim. Come see us, try beating us at ping pong and shop your next pair of denim.

Environmental Policy and Reporting System

A first step to reducing our environmental impact is to have a valid environmental reporting system. From September 2012 we are implementing a new reporting system according to Svensk Miljöbas, and for that we have received a diploma from the city of Gothenburg for the environmental work we have done so far and the improvements we will …

Gear up on outerwear, fall is coming

Our latest outerwear delivery comes in a clean and rough look with a high focus on the quality and its expressions.

Crayfish party!

We're preparing for the traditional crayfish party at the Nudie Jeans HQ. So far we got crayfish confetti and two colored paper lights. Now we just need some beer, schnapps, and crayfish of course... Want to learn everything there is to know about a traditional crayfish party -

New Arrivals!

New styles, washes, tee´s, shirts, jackets, leather goods, shoes and knits reaches our warehouse every week. Make sure you don´t miss out to browse through our New Arrivals section!

Say hello to Alfons!

Please give a warm welcome our newest Nudie Jeans member...Alfons! Alfons is a dear friend to our discontinued wallet Alfred. And they have a few things in common. They both come with a chain and a leather strap button snap, made from the finest saddle leather, heavy top stitches all over. The wallet is delivered in a …

Beauty comes with age

Tired of keys making holes in your pockets? Carry your keys in style. Jonsson keybell is made of vegetable tanned saddle leather. And best of all, the more you use it, the more beautiful it will get. Get it in the Nudie Jeans Online Shop

The 5-years birthday party.

A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, live performance by Spiders and hotdogs & hot chicks made this night amazing! Thank you to all who came out to join in the fun and celebrations! You find all photos from the party here. Have a great weekend people! …


Three weeks ago we sent 22 people from all over the map to Italy to educate them on food, wine and of course denim. Eight winners from our #nudiejeans100 photo competition, three representatives from Solo Stores Sweden and a bunch of people from Nudie Jeans. This is part of their story. PART TWO It was time for …

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg.
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg.
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now!
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops