Archive for the ‘Uncategorized’ Category

Scraping denim

Thursday, March 25th, 2010

Members of the Nudie Jeans family in Italy too see the jeans production. In this pic we are watching a real pro at work scraping the denim.

Winner #8 – Dirkie from Belgium

Wednesday, March 17th, 2010

What's in that pocket?

Nice creases.

Congrats Dirkie from Belgium. A worthy winner even though his Slim Jim Organic Dry Ecru Embo haven’t been washed yet.

From Dirkie’s presentation:

“don’t intend to wash them, because fading is just now becoming good,… pity would like wash them before competition end, but the fading is not satisfied yet, they are real hard to break in”

You are right. But please send us a pic when you have washed them.

The snow trick.

Greet spring in style

Saturday, March 13th, 2010
Falconetti baseball jacket.

Falconetti.

Time to say goodbye to your winter coat and say hello to Falconetti!
Inside this jacket you find the naked truth about denim. It’s printed on an ecru cotton gabardine lining. On the outside you find all the classic baseball jacket features, there is also an orange embroidery at chest and customized press buttons.

The inside of Falconetti.

The inside of Falconetti.

Check it out in the webshop!

Wear & Tear – a fan…

Tuesday, March 2nd, 2010
The Wear & Tear FanThe Wear & Tear Fan

Band of Horses + Göteborg = true

Wednesday, February 24th, 2010

Ever since a couple of us saw Band of Horses at SXSW in Austin, TX in 2006 we have been playing the records frequently in the office and the stores. The YouTube clip is from when Band of Horses played at Way Out West last summer. Excellent gig. Ben Bridwell was looking good in his new shirt!

The show in Göteborg April 17th is hosted by our friends at Woody West and Luger sold out in 8 minutes… Welcome back!

Let’s Get Serious

Friday, February 19th, 2010
Jermaine Jackson, Bryce Alton

Jermaine, Bryce & the autograph

The other day Jermaine Jackson visited Bryce & the guys in the Australian showroom. It was a great honour.  If you wanna dress like Jermaine, go for Thin Finn.

Check out Let’s Get Serious by Jermaine Jackson on YouTube.

Wear & Tear – sharp honey combs

Tuesday, February 16th, 2010
Those honey combs loo great Glenn!

Those honey combs look great Glenn!

The Wear & Tear competition is almost over. You have two more weeks to upload photos of your jeans.

Glenn from Boston has uploaded some pictures of his pair of Grim Tim. The honey combs on the back of the knee look great. What is your secret trick Glenn?

Wear & Tear

Support Amnesty International – buy a T-shirt

Thursday, February 11th, 2010
So far Amnesty has received 275.000 euro.

So far Amnesty has received 275.000 euro.

One of the T-shirts that we sell for the benefit of Amnesy International is already sold out. And we are runing low on stock on a few others.
So don’t wait too long or you might miss your favourite.

For every T-shirt sold Amnesty International receives 100 SEK (approx 10 EUR).

Go shopping!

New stuff in the webshop

Sunday, February 7th, 2010
Spring summer collection

Spring summer collection

Our three newcomers are now available in the shop. Please say hello to Slacker Jack, Tube Kelly and Boot Starcy! Three new fits that completes the Nudie Jeans Family.

“Tony” our new t-shirt fit has arrived in the shop and he comes with a secret! What you get is what you don’t see.

Fritz is back with new prints. All the prints are made as anagrams of the words Nudie Jeans Co which resulted in some interesting texts.

Go shopping

Shipwrecked

Tuesday, February 2nd, 2010
Behind the scenes at the fit guide shooting.

Behind the scenes at the fit guide intro shooting.

OK, we confess. The fit guide intro movie for the new fits Slacker Jack, Tube Kelly and Boot Starcy was not shot on location. We cheated because the water was so cold at that time. We built a raft and rented a wind machine instead…

The new fits are available at favourite dealer now.  And in our webshop.

Have you missed the intro movie, check it out here