Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty much every aspect of life.

What’s up, Daniel?

– I just made my own lip balm. My lips were really chapped and they needed moisture. At home I found a bar of beeswax and I added some extra virgin olive oil. I used it for one day, and my lips are perfect since. It’s also the perfect gift for my friends. Aristotle made lip balm like this; that’s pretty cool.

And you exercise a lot. Tell us a bit about that.

– Sport is becoming a more integral part of my being. Lat fall I started playing football. I hadn’t played since I was 15, and I realized it’s great. I see it as dance, rather than just football. So I guess I’m more of a dancer than a footballer. But think about it. Eleven people moving in sync, trying to score goals, and at the other end there’s a team of eleven dancers moving in sync to keep you from doing so. A while back I busted my knee and my doctor told me swimming is great. In order to fix the knee I took up swimming and I realized it’s beautiful and also a lot like dancing. It’s very graceful and all about controlling your body.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops