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In Our Heads: Joakim Levin

He’s never had a real job. He graduated from high school, did a stint in the music business, opened up a second hand store and then co-founded Nudie Jeans. A project that would to pay the rent. Joakim Levin’s life has been a pretty straight line, thus he needed a challenge. We asked him about his most recent project.

– I’ve been a drummer all my life, and playing by yourself is really boring, so I decided to try things I won’t ever be able to play. And replicating the drumming of the late Levon Helm of The Band was a perfect project. I came up on punk and trying to feel this super organic jazz guy is so distant from what I’m used to. He’s not a drummer. He’s a musician whose instrument happens to be drums, and you can really hear that.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide


Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide


Latest news

  • Jan 10: Thank God It's Friday - onwards & upwards! nj.io/zBcV
  • Jan 04: 13.5 oz - what does that actually mean? Our Denimopedia gives you an easy rundown. nj.io/xQ19
  • Dec 26: The sale just started! 30% discount on FW13 collection. nj.io/nwpX
  • Dec 23: Vi söker folk till huvudkontoret i Göteborg! Supply Chain Admin, Sales Marketing Admin och CSR Manager (vik). nj.io/qgEG
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