In Our Heads: Nick Coe

Nick is the founding editor of every denim head’s go-to online source for denim knowledge, RawrDenim.com. Even as a kid he was inspired by stories, and his father turned him on to collectibles. Stamps, coins, playing cards and sports memorabilia.

“For as long as I can remember, I've been enthralled with the authenticity and history of things. Today you might not find me pouring over stamps, coins, or hockey cards, you will find me captivated by people, products, and subjects driven by a memorable story.

There's a long list of reasons for why I do what I do, but it ultimately boils down to bringing together people and ideas. Regardless of our reader's background or interests or even the specific topic we're focusing upon, I love that we're able to open more people up to a niche subject as raw denim. Sure, there are of course other perks of what I do, but what excites me most is that we've created a place for people to immerse themselves in and learn along the way.

Aside from new content segments and series on RawrDenim.com, we'll soon be launching our second tool, the Store Guide, to help connect denim heads and shops. Similar to how our first app, the Scout, helps people find an ideal pair of raw denim based on their preferences, the Store Guide will help readers find a raw denim store based on their location and/or needed brand.”

Visit RawrDenim.com, the most comprehensive online resource for everything raw denim.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops