Nick Coe: Collector of Stuff, Denim Aficionado, Editor at RawrDenim

Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Even as a kid he was inspired by stories, and his father turned him on to collectibles. Stamps, coins, playing cards and sports memorabilia.

“For as long as I can remember, I've been enthralled with the authenticity and history of things. Today you might not find me pouring over stamps, coins, or hockey cards, you will find me captivated by people, products, and subjects driven by a memorable story.

There's a long list of reasons for why I do what I do, but it ultimately boils down to bringing together people and ideas. Regardless of our reader's background or interests or even the specific topic we're focusing upon, I love that we're able to open more people up to a niche subject as raw denim. Sure, there are of course other perks of what I do, but what excites me most is that we've created a place for people to immerse themselves in and learn along the way.

Aside from new content segments and series on, we'll soon be launching our second tool, the Store Guide, to help connect denim heads and shops. Similar to how our first app, the Scout, helps people find an ideal pair of raw denim based on their preferences, the Store Guide will help readers find a raw denim store based on their location and/or needed brand.”

Visit, the most comprehensive online resource for everything raw denim.

Posted in: In Our Heads Tagged:


Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Oct 10: Nudie Jeans Repair Shop is coming to New York. Are you our new denim specialist?
  • Oct 09: Now in stock - Karl Parka in black and green!
  • Oct 05: We're hiring - denim specialists in Göteborg.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg.
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops