Italian weavers with passion for denim.


Today Melker and I visited a small denim weaver in Italy that makes some of the denim that is used in the LAB AW09. This was very, very exciting. The shuttle looms were over 60 years old and very slow. Instead of the 18 meter fabric per hour that modern weaving machines can produce these shuttle looms makes three meters per hour. And they are only half as wide as modern machines, 75 centimetres instead of 150. The result is extremely beautiful denim. Sometimes soft and sensitive, sometimes heavy and rich, but always full of passion. This workshop has a thing for experimenting with material other then cotton. In LAB AW09 you will find both cotton mixed with cashmere and hemp.



Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jul 27: The sale is over but we’re feeling generous, so we’re offering free shipping until July 31st.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg.
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg.
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now!
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops