Nudie Jeans & Illum proudly presents:

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Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But it doesn’t have to be like this anymore.

We’re really happy to announce that we will be adding a repair shop to our shop-in-shop at Illum. This all starts on the February 14th. Our repair program gives your favorite pair of Nudie Jeans a second chance at life. The highly skilled denim expert, Morten, at Illum will help you with all types of repairs. And the best part about it, you will not be charged you for it! The only requirement is that the label says Nudie Jeans Co. Because we care Ever since the beginning we’ve taken the environmental aspect real serious. We put in a lot of work to produce high-quality denim and we’ve realized that it is possible to produce fashion in an environmentally responsible way. But we continually strive for healthier and more sustainable consumption patterns. Our repair program fits right into what we believe to be the responsible thing to do. The program is labeled and certified as ”Good environmental choice” in Sweden. We strongly believe that repairing is caring. Not only about the jeans you love, but also the planet that we live on. We also think that worn out jeans are way cooler because they tell a story about you.

We’re proud of our product and when you buy a pair of Nudie jeans you can rest assured that we will do whatever it takes to extend the life of your favorite pair of Nudies. So, grab those worn-out Nudies and bring ’em to Illum! 

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repairs Shops