Launching Official Repair Station in London

Spring 2013 will see Swedish organic denim brand, Nudie Jeans, open their first UK store in London and officially launch their first Repair Station in the World. The store will be set within Soho’s shopping district.
Setting the tone for Nudie Jeans’ premium organic denim, the concept store will represent the true es- sence of the brand and its sustainable qualities will align itself with those already launched in Stockholm, Tokyo, LA, Berlin, Zurich, Barcelona, Sydney and Nudie Jeans’ hometown Gothenburg. “We are very excited to be opening our first UK store, which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally.” - Andreas Århman, Sales & Marketing Director THE NAKED TRUTH ABOUT DENIM
The store will be set on a prominent location on the corner of Berwick Street and D’Arblay Street. Inside, the shop boasts 100sq meters of retail space distributed on the ground floor and basement with a 40sq meter showroom on the 1st floor. Nudie Jeans’ new store will house the first official Nudie Jeans Repair Station in the World. The interior will feature raw and rustic vintage furniture set against a clean backdrop, giving the store a bright and open feel. With Nudie Jeans’ wide range of fits and washes, the store will be the faultless place for customers to find a perfect pair of jeans guided by their denim experts. 

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops