#NUDIEJEANS100 IN ITALY PART 2

1 room with a view 2 DSC_0023 2 DSC_0063 3 Happy 4 Sir_Gnarls 5 #nudiejeans100 5 Luncheon bad boysThree weeks ago we sent 22 people from all over the map to Italy to educate them on food, wine and of course denim. Eight winners from our #nudiejeans100 photo competition, three representatives from Solo Stores Sweden and a bunch of people from Nudie Jeans. This is part of their story.

PART TWO
It was time for us to head out to Fimatex to get our arty farty on and make our own washes. Michael had sketches that portrayed what he wanted to do, some had worn their drys to get the crinkles just right for this event. There were expectations in the air, and everybody could feel the tension.

At the factory we were thrown straight into battle. We learned everything about sandpaper and all the different techniques to create authentic effects on our jeans. “G o in deep with the edge of the thing for to make the moustache”, were words that flew around us as we were struggling to get the job done. This was our chance to create something beautiful. And most of us actually did.

After sandpapering jeans for a few hours we were really hungry. The bus took us to something that looked like a castle where spumante, deep-fried stuff and cheese was served.

A few hours into the luncheon our unique pieces arrived. Everyone tore of their old jeans and tried on their new. The manager from Fimatex had one last goodie for us. He wanted to take us somewhere special, he said, and hopped in his car and screamed, “Follow me!” as he put the pedal to the floor. We had no idea where he took us, but it felt really awesome to go somewhere special. The bus stopped at a supermarket. “This is where you buy the wine and olive oil”. That was brilliant.

Before the farewell-bon-voyage-auf-wiedersehen-dinner that night, we went down to the beach one last time. We tried to grasp what we had experienced that day and the day prior, but there were just too many impressions to process. But we all agreed that the memories from this eventful trip were nothing short of legendary, and something that we would never forget.

EPILOGUE
Sometimes life is way too good. When there’s sun, and you got beautiful friends all around you, the food is great and the wine has been stomped by little baby angel feet, then it’s really, really good. Our objective for the trip was to learn more about making jeans. But we took a lot more with us home. With our hearts and tummies full we found friendship and fell deeper in love with Nudie Jeans.

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

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Production Guide

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Latest news

  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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