Our credo: the sustainable jean

Our credo the sustainable jean -Thumbnail

About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wants to change the way we wear our jeans”. The article sheds light on the building blocks that is our Eco Cycle philosophy: Break in, Repair, Reuse and Reduce. To us this is natural and we sometimes forget to tell people about the work we put in. It’s a really good read about how the environmental aspect of what we do has always been a central part of the brand, where it all started and where we are today.

Not only were we flattered by this article, we also got a lot of great feedback from it.

Re-use – One-of-a-kind jeans

Find these one-of-a-kind jeans in one of our Nudie Jeans Repair Shops or Repair Partners that offer Re-use jeans.