Take a peep behind the scenes and learn more about the philosophy behind this unique collection of sixteen selvage pieces, all hand-mended by Nudie Jeans co-founder and creative visionary Maria Erixon Levin.
Have you ever been caught in the pouring rain, worrying if it will ruin the fade journey on your beloved jeans? Now you can stop wondering. Anna, a native of one of the rainiest cities in northern Europe, is here to give you the inside scoop on rain and denim.
Fashion has always been an integral part of music, maybe not as crucial as beats, chords, words, and melody. But no matter which decade or genre you dip the proverbial toe in, clothes have been a massive part of the artist's personae. And the black denim silhouette reigns supreme.
Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.
We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg royalty.
We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
Our Repair Partners are a vital part of our quest to offer free repair forever.
Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.
His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in Durlach, Karlsruhe. Daniel's lifelong love for music, skateboarding, and denim lead him to discover Nudie Jeans early on.
You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his projects. He is the founder of iDEAL Recordings and the co-founder of legendary Swedish experimental label Börft Records.
When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.
To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.
Read more about how we go about becoming the world's most sustainable denim company.