Sustainable consumption. 17th August, F12 Terassen, 20:00

We at Nudie Jeans know it´s possible to work with fashion and good quality while aiming towards more sustainable consumption, therefore are we happy to participate Substainable Fashion Now and their coming fashion show the 17th of August, a show that wants to demonstrate the importance of sustainable fashion.

The clothes that are going to be shown are re-made, reused, lent out or made out of sustainable materials - what they have in common is that they all contribute to a more sustainable fashion industry with less waste of natural resources or violations of human rights with the present and future generations in mind.

- We want to show that sustainable fashion can be as appealing as conventional fashion, says Ada Källgren and Maya Olofsson, Co-Founders of Sustainable Fashion NOW. Our aim is to display several ways of consuming sustainably without having to compromise on quality or aesthetics and to spread the understanding that consumers have a great impact on sustainable development through their shopping habits. We want to show that sustainable fashion is tasteful, contemporary and without limits. 

Time and place: 20:00, show starts 21:00 F12 Terassen, Fredsgata 12, Stockholm. 

Nudie Jeans Fit Guide

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Production Guide

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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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