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SWEDISH ORIGINS

I brought the Nudie Jeans development team for a trip to a small museum on the island on the west coast of Sweden. The story of this museum was so strong to me that I visited the house several times all by myself – just to see the wardrobe that was kept and looked the same for almost a 100 years. The shades and fabrics were like finding a goldmine. I have seen stores that have decorated their shops with work wear or industrial furniture  to create a feeling of authenticity, but this was like entering an inspiration source for real.


This became our main inspiration for our khaki collection that will be in stores soon.

I want to tell you the story of the house: In this home two children grew up without being allowed to have any relationships with other children, they were not even allowed to enter some rooms in that house. The daughter who survived her family ended up living in the kitchen and never looked at all the other areas in the house. When she reached the age of 80 she signed over the whole place to a foundation to tell the story about her family – her lonely life without friends or love relationships. It’s a sad but true story – and also a beautiful idea from her to let us enter what she never could allow herself to do.
Thank you, Anna for letting us in, to share and tell your story, to get inspired to find our own roots and history as well as getting new inspiration for developments.

All things being equal: khakis and jeans are two branches of the same tree. Back in the day when sailors began sewing their own “jeans” from sailcloth, khaki was the dominating shade. Over the years, these pants developed into what we know today as jeans.
You could say that khaki and canvas is the cradle of denim. As time passes indigo became the trademark for denim and jeans.This island was a lively place where weather-beaten fishermen sailed out in their black cutters for long periods on the North Atlantic. The extensive availability of herring during the 1700s–1800s helped this part of the country flourish. Exports increased, and comparisons were made with the gold rush in North America. The term “Swedish Klondike” was coined.

Sail makers and textile producers began establishing in the area to provide the fishermen with the equipment and clothes they needed. In this museum all these equipments and clothes, fabrics and patterns where keept for us to see, a fantastic color range and some bizarre knitwears made out of womens hair cuts to keep the damp way from the men on sea, always wet in the hard weather. Their work provided the basis and inspiration for the khaki collection.

We have combined the traditionally used materials with fabrics from our denim suppliers. The fits are built on tight, slim and regular silhouettes.

Another inspiration for this collection is a film from Norway – it is called “King of Devil´s Island” by Marius Holst.
It is also a sad but true story with fantastic landscapes and rough work wear fabrics to get inspiration from.

Today I listen to “Heart & Bones” by The Pines from the album Tremolo

Love, Maria

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide


Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide


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