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Blog

User Stories: Mathias

USER STORIES: Meet Mathias' first pair of Nudie Jeans denim; a limited edition release. These jeans thought Mathias everything he knows about denim.

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Blog

David & Mathias – Resuscitators of the dance floor

Denim aficionados and DJs. David and Mathias are just that. Let them treat you to their favorite tunes and find out what makes or breaks a dance floor.

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Blog

User Stories: Mathias

Dry denim becomes more beautiful the more you wear it. Grim Tim Organic Dry Selvage worn for 20 months and washed only 2 times. This is Mathias' user story.

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Blog

Tuesday, November 29, 2011

Honeycombs in process. // Mathias

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Blog

Merry Christmas

Merry Christmas and a happy new year! // Mathias

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Blog

Thursday, December 15, 2011

Oh this town kills you when you are young. // Mathias

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Blog

Monday, April 2, 2012

Mathias in the making. Worn by you - repaired by us - worn by you

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Blog

Sunday, March 18, 2012

Josefine and her ridonkulously good looking High Kai Rinsed. Josefine works casual in our concept store in Gothenburg. I’ll let the pictures speak for themselves. // Mathias

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Blog

Friday, July 13, 2012

Just wanted to share this sweet little story in pictures. Visit: http://therooster.ca/style/raw-denim too see it in words. Have a splendid weekend dear denim friends. // Mathias

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Blog

Breaking in Conny Dry

Take a look at this true blue guy and his worn in Conny Dry Selvage denim jacket. The owners name is Per and he´s a great customer and a good friend of us. It´s a tough one to break in but Per has done a good job! Halfway there! // ...

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Blog

Sunday, February 26, 2012

Nic MacDonald came in with his fantastically well worn-in jeans to get them patched up and repaired last weekend when Nudie Jeans were on station at Selfridges. They are 2 years and 4 months old and washed twice, first wash was a sea wash. Good work Nic, I hope your ...

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Blog

Tuesday, November 29, 2011

All dry jeans has enormous potential to be beautiful. Beautiful as your lifestyle. Your everyday life prints it’s marks and leaves a story to tell. That ripped up knee? You got that from when you literally fell in love with your girlfriend and that weird abrasion on your right leg? ...

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Blog

Monday, May 7, 2012

A darning machine has arrived to our concept store in Gothenburg! A fantastic machine from the german company Pfaff. This solid little thing is from the mid 60´s and it´s a big contribution to our re:pair re:use, re:duce project and to your worn-in jeans. Darning is a old schoold way ...

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Blog

How to repair your jeans

Ripped up knee? Blown out crotch? Don´t worry. Our denim expert Mathias shows how you easily makes a proper repair/reinforcement on your favorite pair. All you need is to borrow you mum´s sewing machine, a scissor, some textile glue and a patch of denim and you are good to go! ...

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Blog

Alfred Leather Wallet worn-in

Here´s a beautiful Alfred Leather Wallet! Worn in by my friend Calles right backpocket for 4 years now. Most of the time empty and no sight of cash whats so ever but filled with reciepts and dust. But the wallet has been trough a bunch of places and as his ...

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Blog

Tuesday, October 30, 2012

You have all heard about the 100% organic contest that´s up and running, the chance to win a trip to Italy next spring. The contributions so far have been really good and there´s a lot people out there that have literally working there butts off for a great photo, which ...

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Blog

High Kai worn by Bec

My former colleague Bec in her ridiculously beautiful High Kai´s. We used to work together when I lived in the days of glory and vegemite in Australia. A time of endless youth. I snapped these photos outside the Nudie Jeans concept store in Sydney almost a year ago. It feels ...

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Blog

Tuesday, February 7, 2012

Nudie Jeans will be on station the 16th - 19th of februari @ Selfridges, London to repair and hem your jeans! Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans!For us it’s about the reuse of jeans and fabric – ...

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Blog

Double Denim - Grim Tim & Conny

Name: Per Do for living: Teacher How old are those bad boys? Been wearing my Grim Tim Dry Orange Selvage for a year and the Conny Dry has been with me since the very first collection of denim jackets. Probably eight years? Any weird spots? No significent weird spots on ...

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Blog

Sunday, February 12, 2012

My nearly 10 months old Grim Tims Dry Red Selvadge have gone from being a dry stiff pair to a second skin. From being separate entities to a unity, from a white painting to something unique full with life and history. Together have we created a weird relationship. A relationship ...

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Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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