Tag Archives: reduce

User Stories: Johannes

Average Joe worn by Johannes for 2 1/2 years. I've been wearing this pair of Average Joe more or less everyday for the past two and a half years. In total they've been washed three times. First time after 18 months since they started to smell bad. Six months after that I fell into a mud puddle […]

Nudie Jeans & Liberty London proudly presents: Use ’em! Break ’em! Fix’em

Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But […]

When Lukas met Nudie Jeans

Lukas Harris is our store manager for our concept store in Melbourne. Below is his story about his very first contact with Nudie Jeans and how he and is Finn Thinn went from being separate entities to a unity. “My love affair started with Nudie jeans back in 2006 before I worked for the company. I purchased […]

Thinn Finn Organic Dry Twill - worn by Sherard

Meet Sherard! Working in our warehouse in Sydney, getting jeans to our customers in his Thinn Finn Org. Dry Twill. Worn/ 2 years- mostly whilst wearing to school underneath school uniform. Washed/ soaked once. Back pocket; used to be keeping his bus tickets yet now replaced with wallet. Take a look at those sharp honeycombs! Repairs: Custom […]

Launching Official Repair Station in London

Spring 2013 will see Swedish organic denim brand, Nudie Jeans, open their first UK store in London and officially launch their first Repair Station in the World. The store will be set within Soho’s shopping district. Setting the tone for Nudie Jeans’ premium organic denim, the concept store will represent the true es- sence of the brand […]

Nudie Jeans & Illum proudly presents:

Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But […]

How to repair your jeans

Ripped up knee? Blown out crotch? Don´t worry. Our denim expert Mathias shows how you easily makes a proper repair/reinforcement on your favorite pair. All you need is to borrow you mum´s sewing machine, a scissor, some textile glue and a patch of denim and you are good to go! Enjoy your weekend! // NJ

Thursday, October 18, 2012

This Sunday the 21th you will find us at the Denim Carnival in Bangkok. Come down and visit one of our two tents where you can get your Nudie jeans repaired by our denim experts, you will see our new products and you will definitely have a great time hanging out with us. There will be great […]

Worn in by Alexander & Jacob

Say hi to Alexander & Jacob; more known as “The cool dudes who works in the bar at Publik/Pustervik” and you might also have heard the birds at Andralång Street whispering: “Are they in the band?” Anyhow, I asked them if they wanted to be on a little shoot for the blog and they more or less […]

Thursday, October 11, 2012

These jeans belong to our project manager Peter and they were one of the very first jeans I repaired on Nudie Jeans behalf. I remember that I was pretty nervous when I handed out the jeans to Peter as I only got the instructions: “repair them and fix the holes”. I never asked Peter if he liked […]

Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repair Shops