Gear up on outerwear, fall is coming

Our latest outerwear delivery comes in a clean and rough look with a high focus on the quality and its expressions.

Selvage denim

Selvage or selvedge denim is made on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow …

Denim Repair Man Eric Stafford

Extending the life of your favourite pair is a fairly easy task and Eric Stafford shows how it’s getting done. Eric shared this nice little film on our Facebook page, how he genuine repairs his old pair of Easy Emil´s on this little sewing machine that makes these beautiful hypnotic sounds. The jeans and the repairs look …

Double Denim - Grim Tim & Conny

Name: Per Do for living: Teacher How old are those bad boys? Been wearing my Grim Tim Dry Orange Selvage for a year and the Conny Dry has been with me since the very first collection of denim jackets. Probably eight years? Any weird spots? No significent weird spots on the jeans, just a giant crotch rip …

Friday, August 3, 2012

A while ago when I was on my way to our concept store in Gothenburg I bumped into Olof outside of our office. Actually it was his beautifully worn-in jeans caught my denim eye while he was unloading his truck. So I had to snap some photos of his jeans and ask a few things about them. …

Breaking in Conny Dry

Take a look at this true blue guy and his worn in Conny Dry Selvage denim jacket. The owners name is Per and he´s a great customer and a good friend of us. It´s a tough one to break in but Per has done a good job! Halfway there! // Mathias

Denim surgery - Average Joe Dry Red Selvage

The guys at the Nudie Jeans Concept Store in Göteborg are skilled denim surgeons. This is a pair of Average Joe Dry Red Selvage that the manage to save last week. Beautiful!

Selvage - We Love Slow Denim

  SELVAGE DENIM IS MADE on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow thread …

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops