That's so next year: meet product development

Scissors, pattern pieces, shreds of fabric and tiny little sketches are scattered all over the place. At a first glance it might seem like chaos, but the people at Product Development knows where they keep their stuff. Their main objective is to create future Nudie Jeans collections.

Eleven people butting heads, finding inspiration, drawing sketches, making patterns and concept for prints. Pulling hair over product samples not meeting expectations, killing darlings and meeting with suppliers that can turn their ideas into reality.

At the end of the process, after months meetings and twisting and turning; after everybody’s had their say, the people at Product Development are happy with the result and move on to the next collection.

See what they did last year: http://nj.io/UvIm

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