That's so next year: meet product development

Scissors, pattern pieces, shreds of fabric and tiny little sketches are scattered all over the place. At a first glance it might seem like chaos, but the people at Product Development knows where they keep their stuff. Their main objective is to create future Nudie Jeans collections.

Eleven people butting heads, finding inspiration, drawing sketches, making patterns and concept for prints. Pulling hair over product samples not meeting expectations, killing darlings and meeting with suppliers that can turn their ideas into reality.

At the end of the process, after months meetings and twisting and turning; after everybody’s had their say, the people at Product Development are happy with the result and move on to the next collection.

See what they did last year: http://nj.io/UvIm

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Nov 27: Black Friday is here! 20% off on selected seasonal items. Head to the Online Shop now! nj.io/Sz9z
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops