The chosen one: Agnes the Queen of Front Desk

Meet the new girl at Nudie Jeans Headquarters. Everything she’s done up to this date has led her here. Her interest in arts and design, her views on ethical and ecological fashion, and the fact that she’s a really cool and nice person were all things that made us realize that we needed her. Without her, no one would open the door when you come visit us. Please welcome Agnes, our Front Desk Manager.

Who is Agnes? I’m 21, I came up in a little village just outside Gothenburg. When i graduated from high school, I moved to Gothenburg and studied global development. After that I spent some time in India, studying peace and conflict studies. I’m really into ethic and eco fashion, and have been since high school. Everyone here seems to be really into music, but I’m more into art. I do my own paintings and stuff. I Google for nice pictures rather than search for new interesting artists on Spotify. I’m sort of a nerd.

What led you to Nudie Jeans? I worked for Dem Collective earlier, and realized that it was the ethic, eco fashion thing I wanted to do. Coupled with my interest in design and art I figured that Nudie Jeans was the perfect place for me. My friend told me that you were looking for a receptionist and I felt that it was going to be tough, but I applied anyway.

600 applied and you were picked; how does it feel to be the chosen one? To be honest, I still haven’t grasped it completely. At first i wasn’t even going to apply. I’m glad I did. It was a long process, lots of interviews and they had us do a film, which I wasn’t at all prepared for. But it turned out great, obviously.

What do you hope to accomplish as our new queen of the front desk? At the first interview I didn’t know what to expect, but afterwards I felt that this post would fit me perfectly. I was born to do this. Both in terms of what I love doing, but also stuff I’ve done before this. I’m really looking forward to getting to know more about this brand, but also the people around it. I feel that this is a company that I can continue growing with. I’m honored to be here.

You are the first person people meet when they come to visit us, how does it feel to be the face of Nudie Jeans? I’m a bit nervous of course, but I think I can handle it. I’m a people person and service minded, so I look forward to meet some interesting people.

Thank you, Agnes. We’re glad to have you onboard.

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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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