THE EMPOWERMENT CHALLENGE
BY NUDIE JEANS FOR THE BENEFIT OF AMNESTY INTERNATIONAL
During the spring of 2012, we challenged everyone in the world to become a t-shirt print designer. The contestants were to make a print that illustrated the word “EMPOWERMENT”. The choice was entire up to them, and we challenged the participators to use their own imagination when making art!
A jury with members from Amnesty International and Nudie Jeans selected the 8 winning entries. The artwork represented different interpretations of Empowerment and showed a variety in the artistic and technical skill.
The t-shirts will be in store this fall and 10 euro per t-shirt is going straight to Amnesty international to support their work.
THE WINNING CONTRIBUTIONS
THE JURY’S MOTIVATION:
The winning entries have been selected by an artistic and technical perspective but also how the interpretation has captured the concept of empowerment in a strong and clear manner. The illustrator´s text has also played a part in the selections in order to understand the interpretation of the artwork.
”Take a little bit of nothing and make a whole lot of something! With my drawing I want to illustrate how one thought, voice or initiativ can make a difference. The eye or the seed, represent one persons mind budding, inspiring. Coming togehther with others these spiring ideas will eventually blossom and make way for real change.”
“Empowerment is open to an infinite number of meanings and interpretations. I feel that my design is a simple, yet strong way of expressing the way I feel about this idea.”
“I think Education is the way forward for everything not just a way out of poverty but also the way forward for all problems in society may it be sexual or ethnical rights. Education is what is important to me so thats my main message with my print, in my mind I had a kid starting to learn the alphabet with the idea the more you learn the more empowered you will get. The path to a better world does not come through us but through our children.”
“My design is about a choice we make, in more developed and secure environments. The slogan ’truth or dare?’ embodies this choice: do we merely accept the truth that violence, hatred and ignorance exists? Or do we dare to change this through not only empowering others, but giving them the resources to empower themselves?”
”With my contribution I want to cure the world from injusticeness by adding more empowerment to it every day. Empowerment is the medicine for an unfair world.
“Many of us possesses the ability to take the power back from what has been written, from the system of rules, and reveal to others the enourmous amount of creative power such understandment mean.”
“I have such a heart for the world and for change. I truly believe we are ALL geniuses that can change things for good!”
”Empowerment is a global issue- it affects us all. We can all make a change, giving a voice to those that have none by raising ours. People can be inspired by one another and unite in pursuit of a bright future for humanity.
My design is about the nature of human spirit- a desire to care for one another, nurturing those in need. The hands holding up the globe are people with a heavy heart and those wanting to make a positive change in the world. The illustration demonstrates the power of words and how they can be used to make a bright future.