User Stories Live: A Unique Concept Made Even More Unique

A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The project was called “It all Starts With a Pair of Drys” and it focuses on original broken in Nudie Jeans, like our User Stories, but live and direct.

Together with multidisciplinary designer Susana Piquer, every User Story was made even more interesting using cardboard to create intricate and ephemeral forms and shapes. Every piece of cardboard was cut and assembled by hand, one by one, making all of them even more unique, just like the stories of the denim on display.

All photos courtesy of photographer Maude-Sophie.

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Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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