User Stories: Mathias

Masa worn by Mathias for 14 months, washed twice.

Masa worn by Mathias for 14 months, washed twice.

”I bought these ones at the Repair Shop in Göteborg. They were limited edition and came in a special box, and had the Swedish and Japanese flag inside the waistline. I moved to Sydney two months later and these were the only jeans I brought with me, unknowing that the streets of Sydney during summer is one of the hottest places on earth. Right there and then I decided to break these in during my stay – my first pair of Nudie Jeans. I wore them during a time of great expectations, and I had faith in the future. Good times all around. This was also the very first pair I repaired. I went all in and used a thread that was too thick and too dark. I used to think it looked weird but now I think it's pretty cute. The beers of Shady Pines and the Ching-a-ling dance moves had a major impact on how the jeans faded and the final outcome.”

How would you like to start to break in a pair of denim, a jacket or a shirt made from selvage? This is where it all begins!

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Latest news

  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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