Last week we gathered our global sales team and jeans experts from our global retail network in Italy to explore our jeans production. We had a great time and we think everyone learned a lot. Did you know that sewing a pair of Nudie Jeans consists of 30 steps, takes 15 minutes and requires 300 meters of thread?
In the Wear & Tear competition we had a special class for people working in stores selling dry Nudie Jeans. We invited the winners to see the production, make their own wash and show their jeans in photo shoot on location in the laundry. More pics to come.