Everyday simplicity

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability. Quite simply, this is everyday clothing that fits perfectly with your dry or worn jeans. 

All garments are made from Fairtrade certified organic cotton. There are nine different fits plus two underwear styles. Four colourways are available.

 
THE BACKBONE items are made in India by Armstrong Knitting Mills – Nudie Jeans only Asian supplier. Armstrong has a genuine commitment to people's conditions and environmental issues. As a part of their vision of using only renewable energy sources, the main part of the energy consumed in the production comes from Armstrong’s own wind farms.

 View the full Backbone collection in the Nudie Jeans Online Shop

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • Sep 10: Vi söker butikschef & butikssäljare till vår butik i Barkarby! nj.io/GkOL
  • Aug 29: These limited edition jeans taught Mathias pretty much everything he knows about denim. Read his User Story: nj.io/Lw7N
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops