Everyday simplicity

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability. Quite simply, this is everyday clothing that fits perfectly with your dry or worn jeans. 

All garments are made from Fairtrade certified organic cotton. There are nine different fits plus two underwear styles. Four colourways are available.

THE BACKBONE items are made in India by Armstrong Knitting Mills – Nudie Jeans only Asian supplier. Armstrong has a genuine commitment to people's conditions and environmental issues. As a part of their vision of using only renewable energy sources, the main part of the energy consumed in the production comes from Armstrong’s own wind farms.

 View the full Backbone collection in the Nudie Jeans Online Shop

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Nov 05: Nudie Jeans Repair Shop Bowery is open for business at 188 Bowery, NYC. Come see us!
  • Oct 10: Nudie Jeans Repair Shop is coming to New York. Are you our new denim specialist? nj.io/0RXv
  • Oct 09: Now in stock - Karl Parka in black and green! nj.io/QF2i
  • Oct 05: We're hiring - denim specialists in Göteborg. nj.io/BebN
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg. nj.io/o76C
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops