Everyday simplicity

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability. Quite simply, this is everyday clothing that fits perfectly with your dry or worn jeans. 

All garments are made from Fairtrade certified organic cotton. There are nine different fits plus two underwear styles. Four colourways are available.

 
THE BACKBONE items are made in India by Armstrong Knitting Mills – Nudie Jeans only Asian supplier. Armstrong has a genuine commitment to people's conditions and environmental issues. As a part of their vision of using only renewable energy sources, the main part of the energy consumed in the production comes from Armstrong’s own wind farms.

 View the full Backbone collection in the Nudie Jeans Online Shop


Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide


Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Latest news

  • Apr 23: Work with us! We have currently five open positions in USA: Operations Manager, Sales Support, and Store Coordinators. nj.io/dKfD
  • Apr 11: We're hiring! Operations Manager North America at Nudie Jeans Inc. based in New York City. nj.io/OZWv
  • Apr 09: Vi söker en arkitekt (vik) till vårt huvudkontor i Göteborg. Vi har många spännande projekt framför oss. nj.io/NN5n
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • Feb 17: The Spring 2014 Collection is here! nj.io/Ot0A
  • More...

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