From Dry to Worn - a Second Skin


From Dry to Worn - a Second Skin

FOR MANY PEOPLE, nothing beats the smell of a new pair of dry jeans. Literally, it's the smell of craftsmanship. At every stage, from the harvesting of the cotton, through to the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create your jeans. 

WHEN YOU SLIP INTO a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it's definitely a challenge. Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office
won't grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings.

WHEN YOU'VE COME this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin. Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter. It's a smell that could most probably raise the dead. But it's most definitely the smell of a winner.

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Nov 05: Nudie Jeans Repair Shop Bowery is open for business at 188 Bowery, NYC. Come see us!
  • Oct 10: Nudie Jeans Repair Shop is coming to New York. Are you our new denim specialist?
  • Oct 09: Now in stock - Karl Parka in black and green!
  • Oct 05: We're hiring - denim specialists in Göteborg.
  • Jun 02: Jobba med oss! Vi söker AD-assistent (vik) till huvudkontoret i Göteborg.
  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops