From Dry to Worn - a Second Skin

break-in:

From Dry to Worn - a Second Skin

FOR MANY PEOPLE, nothing beats the smell of a new pair of dry jeans. Literally, it's the smell of craftsmanship. At every stage, from the harvesting of the cotton, through to the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create your jeans. 


WHEN YOU SLIP INTO a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it's definitely a challenge. Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office
won't grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings.

WHEN YOU'VE COME this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin. Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter. It's a smell that could most probably raise the dead. But it's most definitely the smell of a winner.



Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide


Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Latest news

  • Apr 23: Work with us! We have currently five open positions in USA: Operations Manager, Sales Support, and Store Coordinators. nj.io/dKfD
  • Apr 11: We're hiring! Operations Manager North America at Nudie Jeans Inc. based in New York City. nj.io/OZWv
  • Apr 09: Vi söker en arkitekt (vik) till vårt huvudkontor i Göteborg. Vi har många spännande projekt framför oss. nj.io/NN5n
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • Feb 17: The Spring 2014 Collection is here! nj.io/Ot0A
  • More...

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