Nudie Jeans = Good Environmental Choice

reuse:

Nudie Jeans = Good Environmental Choice

Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans!

For us it’s about the reuse of jeans and fabric – cotton fibres last much longer then we normally tend to use or wear them. Customers will therefore get a discount on new purchases if they leave their old jeans to us. We remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label.

We at Nudie know it´s possible to work with fashion and good quality while aiming towards more sustainable consumption. In addition, we want to make it easier for consumers to extend the life of their garments.

FACTS: Bra Miljöval is the eco label of SSNC, Swedish Society for Nature Conservation. It is referred to as “Good Environmental Choice” in English. SSNC started eco labeling in 1988 on laundry detergent and paper. The Swedish Society for Nature Conservation (SSNC) is an environmental organization with power to bring about change.



Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide


Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Latest news

  • Apr 17: Work with us! We have currently three open positions in USA: Operations Manager, Sales Support, and Store Coordinator. nj.io/YYKB
  • Apr 11: We're hiring! Operations Manager North America at Nudie Jeans Inc. based in New York City. nj.io/OZWv
  • Apr 09: Vi söker en arkitekt (vik) till vårt huvudkontor i Göteborg. Vi har många spännande projekt framför oss. nj.io/NN5n
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 28: Vi söker nu en Account Manager till Mellansverige och Norrland med bas i Stockholm. nj.io/Zp6B
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Concept stores