Nudie Jeans = Good Environmental Choice
Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans!
For us it’s about the reuse of jeans and fabric – cotton fibres last much longer then we normally tend to use or wear them. Customers will therefore get a discount on new purchases if they leave their old jeans to us. We remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label.
We at Nudie know it´s possible to work with fashion and good quality while aiming towards more sustainable consumption. In addition, we want to make it easier for consumers to extend the life of their garments.
FACTS: Bra Miljöval is the eco label of SSNC, Swedish Society for Nature Conservation. It is referred to as “Good Environmental Choice” in English. SSNC started eco labeling in 1988 on laundry detergent and paper. The Swedish Society for Nature Conservation (SSNC) is an environmental organization with power to bring about change.