Responsible production

Responsible production

WE DO NOT ENVISAGE a trade-off between profit and people, or between manufacture and environmental responsibility. These issues are major factors in our choice of suppliers.

 As with most other clothing brands, we don't own the factories in which our clothing is made. However, together with the garment factories we collaborate with, we bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of our clothes.

 We work together with only a handful of partners, all of whom are required to comply with our code of conduct. Our membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions.

Code of Conduct, August 2013 (pdf)

Fair Wear Foundation is an independent, non-profit organization striving to improve working conditions in the textile industry.
The foundation is an initiative by trade organizations in the textile sector, trade unions and NGO's. Fair Wear Foundation verifies that member companies implement a Code of Labour Practice along their supply chain and checks compliance by monitoring audits and remediation efforts. Annual reporting by member companies and by FWF itself promotes transparency at all levels. Nudie Jeans is a member since November 2009.

Fair Wear Foundation logoSocial report, 2013 (pdf) 
Social report, 2012 (pdf)
Social report, 2011 (pdf) 

Brand Performance Check, 2012 (pdf)




Nudie Jeans is a member of Textile Exchange , which is a non-profit organisation that supports the farming and trading of organically grown cotton.



Responsibility pie chart

100% Organic Cotton

In 2006 we announced a main future goal: a 100% organic denim collection. During 2012 it was finally reached. Read more

Everyday simplicity

Everyday Simplicity

The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability. Read more

YouTube video preview

Living wages

Living Wages

Everyone who participates in the manufacturing of our clothes should have a wage enough to live on. Read more

Human Rights gallery

Human Rights Gallery

Ever since Nudie Jeans was founded in 2001 we have worked closely with Amnesty International in Sweden.Read more

Empowerment Challenge

Empowerment Challenge

In April 2012 Nudie Jeans challenged people to make a T-shirt print that illustrates the word ”Empowerment”. Read more

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka.
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design.
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg.
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now!
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London.
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping.
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs.
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.

Nudie Jeans Repair Shops