Jeans are meant to be used - and reused

Jeans are meant to be used - and reused

WE DON'T BELIEVE throwaway and jeans are words that belong together. 

Just the opposite, jeans are a piece of clothing that ages and grows more beautiful with the wearer, and are worth wearing out and mending.


IT'S ALL ABOUT looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of Nudie Jeans to encourage the care of things that actually get more beautifaul as they age. Things that bear your own history and are timeless. That's we continue to pass on the message about preserving what you love and is worth looking after.

WE DON'T BELIEVE throwaway and jeans are words that belong together.


When a pair of jeans is worn out you can use them to make patches to extend the life of antoher pair of jeans. Or to make something completely different, a bag, shorts - use your imagination.


IF YOU FEEL LIKE breaking up with that old favorite pair of yours, hand them in at one of our stores in London, Göteborg or Stockholm to 20% off on a new pair.
We wash and repair  each pair and put them back in the shop as second-hand articles. These used and and repaired jeans have achieved the Swedish "Good Environmental Choice" eco label.


Nudie Jeans is also involved in collaborations with designers and other creatives under the "Denim Maniacs to give worn-out jeans a second life.

Denim maniacs

Denim Maniacs

A creative project to recycle old denim samples into new creations. Read more

Good Environmental Choice

We remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label.
Read more here.


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Fit Guide

From tight to loose. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Jun 23: It’s Summer Sale Time! All Spring 2014 garments need to go, and are sold at 30% off at the Nudie Jeans Online Shop nj.io/Ftmj
  • Jun 11: The aged, patinated leather gives this bag a beautiful, well-worn look. Get Geronimosson Aged Trunk from the Nudie Jeans Online Shop nj.io/UZXG
  • Jun 06: Melting Butter paid us a visit at the Nudie Jeans Repair Shop in Soho. nj.io/Dhps
  • May 14: Yeah! Our Repair Shop concept won Sustainable Store of the Year award. nj.io/rio7
  • Apr 04: Black Coated denim is back - Thin Finn Back 2 Black. nj.io/PzGp
  • Mar 20: Guardian Sustainable Business wrote a nice piece on wear, tear & repair. nj.io/2pvM
  • Mar 04: Did you get our latest newsletter about denim jackets, khakis & tees? nj.io/S0R0
  • Feb 20: Our store in Göteborg has been renovated - it's a beauty. Say hi to Nudie Jeans Repair Shop Göteborg. nj.io/aGRj
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Repairs Shops