Jeans are meant to be used - and reused

Jeans are meant to be used - and reused

WE DON'T BELIEVE throwaway and jeans are words that belong together. 

Just the opposite, jeans are a piece of clothing that ages and grows more beautiful with the wearer, and are worth wearing out and mending.


IT'S ALL ABOUT looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of Nudie Jeans to encourage the care of things that actually get more beautifaul as they age. Things that bear your own history and are timeless. That's we continue to pass on the message about preserving what you love and is worth looking after.

WE DON'T BELIEVE throwaway and jeans are words that belong together.


When a pair of jeans is worn out you can use them to make patches to extend the life of antoher pair of jeans. Or to make something completely different, a bag, shorts - use your imagination.


IF YOU FEEL LIKE breaking up with that old favorite pair of yours, hand them in at one of our stores in London, Göteborg or Stockholm to 20% off on a new pair.
We wash and repair  each pair and put them back in the shop as second-hand articles. These used and and repaired jeans have achieved the Swedish "Good Environmental Choice" eco label.


Nudie Jeans is also involved in collaborations with designers and other creatives under the "Denim Maniacs to give worn-out jeans a second life.

Denim maniacs

Denim Maniacs

A creative project to recycle old denim samples into new creations. Read more

Good Environmental Choice

We remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label.
Read more here.


YouTube video preview

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops