2015-02-28:

Introducing the Hansi Leather Shirt... or Jacket

This shirt could be a jacket too if you really want it to be. You be the boss, you decide.

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How smooth are you? Probably pretty smooth since you’re reading this newsletter, right? Then you might want you to say hello to Hansi , our favorite shirt out of the Spring 2015 Collection .

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This goat nappa shirt is as smooth as they come. Hansi is not only a great shirt that will age with dignity, it could just as well be a jacket that will age with just as much dignity. We’ll let you decide which one it’ll be, and maybe the weather.


2015-02-22:

The Spring 2015 Collection is Officially Launched

With this collection we go back to the roots. Back to a time when Brando and Dean made the youth dream big and bold. This is The Curse of the Little Bastard.

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The Spring 2015 Collection goes back to the 50’s and the cradle of denim, but adds a twist to make it modern. Back then, Marlon Brando and James Dean were heroes. The lonely, rebellious working-class hero, clad in denim, t-shirt and leather jacket, they embodied teenage resistance to conformity. These garments became the uniform for youth culture for generations to come. This collection is an homage to the rebels of yesterday and today. We hope it will inspire future rebels and freethinkers to dream bigger and bolder.

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Brook Reversible Jacket
This jacket is the only two jackets you'll need this season. 

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Hansi Leather Shirt
A smooth leather shirt made with goat nappa. It's truly a gem of a shirt, but it could be a jacket if you really want it to be just that.

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2015-02-15:

Back To Black Denim

Elvis made them all the rage in 1956 with the release of the motion picture Jailhouse Rock. Almost 60 years later black denim is still going strong.

Back To Black Denim

Imagine a world without black denim. It would be duller and more conformist, right? Today black denim is seen everywhere and is considered to be in fashion, but back in the 50’s it was considered rebellious. Still to this day, it’s worn by tastemakers and influential people who keep questioning the state of things, people who keep pushing to make the world a little better and more beautiful. Over at the Online Shop we’ve stacked the shelves with lots of beautiful black denim .
See all Nudie Jeans t-shirts

The plain tee is still a viable choice when you want to keep it fresh, but simple. Check out our Backbone collection

2015-02-08:

Get the Kit: Introducing essential, timeless classics

The Brook jacket is the only two jackets you’ll need this spring. Yeah, it’s a toofer.

A Timeless Look: Introducing the Brook Reversible Jacket

Here’s a timeless look, and sporting it won’t ever be considered outdated.  We do of course know that a varsity jacket is supposed to have a letter on it. Our’s don’t, but instead it’s two jackets in one. Brook has two sides to it, one is rust and off-white , the other is all black with a little orange . Or maybe it's the other way around. We'll let you decide. You’ll find it over at the Online Shop .

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O-Neck Tee Grey Melange
Brando and Dean paved the way during the 50's. The plain tee is still a viable choice when you want to keep it fresh, but simple. Check out our Backbone collection.

Grim Tim 11 Months
All our Black Black denim options are made with a deep indigo denim, over-dyed with black. Here’s what 11 months of use might look like.


2015-01-30:

Everyday Dry Essentials

We offer free shipping on all orders until February 2nd, 9am CET. Get dry and start your journey today!

Get Free Shipping on Dry Everyday Essentials (and on all orders)
A pair of drys and a t-shirt is all it takes to look great – it’s the look of icons. And since it’s the beginning of a new year, it’s time to start that break-in journey.
We recommend 6 months of everyday use for all our dry denim, but you are free to do as you please if you don’t want that personal, worn-in look. There are as many ways to break in denim as there are people doing it, but remember, there are no wrong ways.

To sweeten the deal we offer free shipping on all Online Shop orders – all weekend – starting now! To claim your free shipping, use code GETDRY in the checkout.

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Thin Finn Dry Selvage
Thin Finn made with 13.5 oz. selvage denim from Kaihara Mills, Japan. There’s been a few dry versions of our carrot shape classic, but here’s the rigid version for the true denim aficionado.

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Skinny Lin Dry Steel
The dark grey threads gives this power stretch option a more urban look.

Tight Long John Dry Twill
This tight fit options has been rinsed to reach its full stretch potential.

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Perry Dry Selvage
The break-in process of the denim jacket is slow, but it’s always worth the wait. Plus, there are ways to speed up the process, for instance wearing it under a leather jacket. A great denim is also something you’d want to pass along to future generations, so if you can’t break it in, the next generation most certainly will.

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Conny Organic Dry
The regular fit Conny has been with us a long time. A plain, classic jean jacket with Nudie Jeans embo on the back.

Perry Organic Dry Comfort Denim
Made with stretch for comfort. This slim fit option is what you visualize when someone says denim jacket.

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Tube Tom Twill Rinsed
A straight leg option with the right amount of tightness. 

Tape Ted 16 Dips
These are not rinsed, so they are stiffer, and will shrink a bit more.

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Backbone Collection

Plain tees, sweatshirts, tank tops and underwear. Our Backbone collection contains everyday essentials. They’re all made with soft, organic, Fairtrade certified cotton. And of course, they fit our range of dry denim to a t.

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Thin Finn Dry Ecru Embo
Loved by many. This one is one of our best selling dry options.

Grim Tim Dry Ring
Some like it stretchy. This option is for the lovers of comfort. 


Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 23: Career opportunities! We are hiring in London, Oslo and Stockholm. nj.io/Ir1c
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops