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During the spring of 2012, we challenged everyone in the world to...
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Peter's denim is well loved. Not only by him, but also everyone who enjoyed the Peter Replica Thin Finn. This is his user story.
With over 100 gigs under the belt, these black coated Slim Jims have developed a spectacular leather-like look. This is Kent Norbergs User Story.
User Stories: Mitch Fong won our Nudie Jeans Leo Boutique Instagram competition a few weeks ago. Here's the story about his beautiful Thin Finns.
USER STORIES: Meet Mathias' first pair of Nudie Jeans denim; a limited edition release. These jeans thought Mathias everything he knows about denim.
Marie wore her Tight Long Johns for 2.5 years before she decided to let us do the honor of washing them, and writing a User Story. The results are great.
These Grim Tims have been his constant companion since 2010. Four years and four washes later, they look better than ever. This is Alfred’s User Story.
Dry denim becomes more beautiful the more you wear it. Grim Tim Organic Dry Selvage worn for 20 months and washed only 2 times. This is Mathias' user story.
USER STORIES: Good jeans are worn, but great jeans are lived in. Fiona's Tight Long Johns have been loved since 2006 and she still wears them with pride.
Breaking in a pair of drys takes time and effort. Andrea has put in 4 years to date; her jeans keep getting more beautiful. Have a peep at these beauties.
A first step to reducing our environmental impact is to have a valid environmental reporting system. From September 2012 we are implementing a new reporting system according to Svensk Miljöbas, and for that we have received a diploma from the city of Gothenburg for the environmental work we have done ...
Breaking in denim is risky business. Very risky. Pontus set out on a never ending break-in journey, but only 5 curry sauce on the lap put an end to it all.
THIN FINN DRY SELVAGE worn by Jeppe for about a year, washed after 9 months. I got this pair of Thin Finn Dry Selvages in 2006. After wearing them every day for nine months I went to the Roskilde festival in Denmark. I came back from a rainy Roskilde with ...
These Sharp Bengts were handed in for repair at our Chapel Street store, Melbourne. They were later donated to us, and we felt we had to make a replica.
Dry denim becomes more beautiful the more you wear it. Average Joe Dry Red Selvage worn for 2 1/2 years, washed only 3 times. This is Johannes' user story.
Everyday wear and tear will eventually show. That's the case with this pair of High Kai Dry Recycle Navy. Martin did a great job breaking in and repairing.
There are as many ways to break in a pair of dry jeans as there are people on this ball of rock and earth. This is Kristoffer's User Story.
Sometimes we get denim sent our way, a few months ago Max sent us a pair of Average Joes bought in 2007. Max's story is visible in every line and scar.
Melker lived in his Sharp Bengts for 16 months and did pretty much everything in them. This pair now sits in The Nudie Jeans Archive of Great Looking Denim.
There are no wrong ways to break in your dry selvage denim. Tobbe dropped a full pint on his lap. A few months later he was glad he did. Read Tobbe's story.
Our User Stories are pieces of art in themselves. Our Barcelona took the art of window displaying one step further with help from designer Susana Piquer.