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Black Jeans
Collection

Black Jeans

Black jeans are iconic. Worn by tastemakers and influential people since the mid 50’s, but it’s still going strong. Wearing a pair of black jeans has always been a way to express attitude and rebellion. Today, wearing a ...

High Waist Jeans
Collection

High Waist Jeans

Our high waist jeans are versatile. You can either use the full potential of the high rise to accentuate curves, or let them sit on the hip for a more relaxed and loose backside. High Kai is our ...

High Kai

Juvenile Worn

Here’s a blonde indigo wash that takes you back, all the way to t...

Socks
Collection

Socks

SOCK IT TO ME! Our ambition is to keep you clad from top, all the way down to the toes, in Nudie Jeans attire. So let’s not forget the feet. Our range of socks fits our range of ...

Collection

Regular Fit Jeans

We carry four regular fits; each classic in their own way. Two regular straight leg fits, a loose 50’s cut jean with a tapered leg and a straight cut fit with a low yoke and a slightly tapered ...

Skinny Lin

Navy Friday Blues

Not everyone is into spending 6 months in their denim to create a...

Round Neck T-Shirt

Empowerment #2 Greymelange

During the spring of 2012, we challenged everyone in the world to...

Round Neck T-Shirt

Empowerment #3 Black

During the spring of 2012, we challenged everyone in the world to...

Collection

Tube Tom

Our tight fit, Tube Tom, has a regular rise and a straight leg. It’s tight all the way from the top, down to the bottom. The fit suits both men and women who wants a narrow, but not ...

Skinny Lin

Juvenile Worn

Here’s a blonde indigo wash that takes you back, all the way to t...

Tight Long John

Indigo Vision

A classic, first-step worn-in, Nudie Jeans staple wash. Authentic...

Collection

Tight Long John

A classic drainpipe, or skinny fit jean. Tight Long John is one of our tightest fits. It is a straight leg fit with a low waist. John is tight from the top, all the way down to the ...

Thin Finn

Brackish Blue

This wash has a dry hand feel, beautiful marble-like contrasts an...

Lean Dean

Dry Iron

Steel blue, dry denim that hints towards grey. Like all other dry...

Tube Tom

Turner Shade Blue

A classic, first-step worn-in, Nudie Jeans staple wash. Authentic...

Round Neck T-Shirt

Empowerment #1 Offwhite

During the spring of 2012, we challenged everyone in the world to...

Lab Bengt

Nudie Lab 23

14 oz selvage denim from Japan. This new fantastic denim has a st...

Site results (20)

Blog

A long way from home

Our concept Store in Melbourne was visited by a Canadian dry denim celebrity the other day. You may remember him from the following article and the study he completed on, “Not washing jeans for 15 months OK, health-wise at least.” http://news.nationalpost.com/2011/01/19/not-washing-jeans-for-15-months-ok-healthwise-at-least-study/

/blog/a-long-way-from-home/
Site

Made in a fair way

Organic & Fairtrade cotton: The cotton is grown and ginned in north India. Using Organic and Fairtrade cotton benefits both for the environment, the people who grow and handle the cotton and for the end consumer. The fairtrade certified cotton ensures that the farmers have been paid a fair price ...

/amnesty-made-in-a-fair-way/
Blog

Will you be at SXSW? We will!

We will be at South by South West in Austin Texas together with Brooklyn Vegan / M for Montreal @ Barbarella / Swan Dive. Come by on Saturday 19th of March, nice people & fantastic lineup!

/blog/will-you-be-at-sxsw-we-will/
Blog

Repairing Is Caring

There's something special with DIY denim repairs. They look good and they make your denim way more personal. Order your Repair Kit at nudiejeans.com/repair

/blog/repairing-is-caring/
Blog

Being nice is not an end in itself: Sandya Lang, CSR Manager

Our eco philosophy has never been a purpose on its own, it's simply the way we do stuff since the beginning of the brand. Meet our CSR Manager Sandya Lang.

/blog/being-nice-is-not-an-end-in-itself-sandya-lang-csr-manager/
Blog

Our credo: the sustainable jean

“A Swedish denim label wants to change the way we wear our jeans”. The Guardian's Sustainable Fashion blog did a really nice feature on what we're about.

/blog/our-credo-the-sustainable-jean/
Blog

Blodarnas Knivhus – Episode 5: Snow Man Hunt

Blodarnas Knivhus wish you all happy Hollidays in their own special way. Be careful with the axe when you get yourself that Christmas Tree.

/blog/blodarnas-knivhus-episode-5-snow-man-hunt/
Blog

Denimopedia: Jeans do have a memory

The way you wear your dry denim jeans tells a lot about you, but through the break-in process it also tells the story about the person making your jeans.

/blog/denimopedia-jeans-do-have-a-memory/
Blog

User Stories: Max Spallek

Sometimes we get denim sent our way, a few months ago Max sent us a pair of Average Joes bought in 2007. Max's story is visible in every line and scar.

/blog/user-stories-max-spallek/
Blog

Winner #11 - Nick from France

Congrats Nick from France, you are the 11th winner. Starting to look good! But we think you can keep wearing & tearing a couple of months more, please send pics of the final result. 500 euros to spend in our webshop is coming your way. Spend them wisely…

/blog/winner-11-nick-from-france/
Blog

Friday after work 31/5

It´s time for another Friday after work, the best way to start your weekend,or week. See you tomorrow afternoon at our concept stores in Stockholm and Gothenburg.

/blog/friday-after-work-315/
Blog

From Sweden with Love

Münich ! We are coming your way. If you wish to attend this fantastic party make sure to RSVP soon cause there are a limited number on the list. Answer to the mail in the poster. See you there!

/blog/from-sweden-with-love/
Blog

TSOOL

Tonight at our Flagshipstore in Gothenburg we have The Soundtrack Of Our Lives playing a set for us at 18:45 For all of you that can´t attend we will film it and add it to our CCTV session later on. So if you are anywhere close to Gothenburg make your ...

/blog/tsool/
Blog

RECYCLE DENIM MANIACS

We believe that the right way to go is to reduce, reuse and recycle. To visualise our passion for the Nudie Jeans denim and to make a statement for a sustainable future we lead a creative project to recycle old denim samples into new creations made by young designers.

/blog/recycle-denim-maniacs/
Blog

Thursday, May 31, 2012

Yesterday we had visitors from the Milk magazine. They came all the way from Hong Kong for a little rendezvous and also, to show Joey how to play real ping pong. Thank you for the nice visit, hope you enjoyed your stay!

/blog/99-thursday-may-31-2012/
Blog

The fifth winner is Joachim!

In our quest for the perfectly worn in pair of Nudie Jeans the turn has come to Austria. Congratulations Joachim! Nice scenery, nice jeans. 500 euros to spend in our webshop is coming your way. Joachim, what do you to your jeans to break them in so fast?

/blog/the-fifth-winner-is-joachim/
Blog

Monday, May 7, 2012

A darning machine has arrived to our concept store in Gothenburg! A fantastic machine from the german company Pfaff. This solid little thing is from the mid 60´s and it´s a big contribution to our re:pair re:use, re:duce project and to your worn-in jeans. Darning is a old schoold way ...

/blog/106-monday-may-7-2012/
Blog

NUDIE JEANS CO PRESENT RADFEST

We’ve teamed up with SEXBEAT, Poster Roast and This Is Music in the legendary Corsica Studios London, for the all day event of the summer. Sunday 8th of August. 2 rooms of live music, 1 outdoor courtyard and BBQ plus DIY record fair and merch stalls. As well as the ...

/blog/nudie-jeans-co-present-radfest/
Blog

Band of Horses + Göteborg = true

Ever since a couple of us saw Band of Horses at SXSW in Austin, TX in 2006 we have been playing the records frequently in the office and the stores. The YouTube clip is from when Band of Horses played at Way Out West last summer. Excellent gig. Ben Bridwell ...

/blog/band-of-horses-goteborg-true/
Blog

The proof is out there...

We’re not surprised. We’ve been doing it for ten years now and we all feel fine. But it feels good to know that science supports us. Beautiful jeans by the way! The story can be found in lots of news sites today, for example: nationalpost.com “Wearing raw denim jeans for ...

/blog/the-proof-is-out-there/

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


Nudie Jeans Repair Shops