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Blog

My personal Repair and Reuse - by Maria

I have a favorite Nudie Jeans in a special fit, my own version of Thin Finn with a tighter leg opening in dry selvage denim. Its 14 oz. kaihara red selvage denim in its best greycast indigo and uneven slubby weft. It’s actually because of this fabric Nudie Jeans started. ...

/blog/my-personal-re-pair-and-re-use/
Blog

100% Organic - Maria has the word

I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of a denim industry which truly treats this issue seriously. And I’m proud to meet more and more producers and weavers who realise organic denim is not only ...

/blog/100-organic-maria-has-the-word/
Blog

Wednesday, April 11, 2012

Did you think that Nudie Jeans would be this big? - None of us couldn´t imagine that it would be this big, but that was never the intention of it. The goal was just to be free. Maria Erixon, founder and creative director Nudie Jeans

/blog/112-wednesday-april-11-2012/
Site

Nudie Jeans Denim Maniacs

WE BELIEVE that the right way to go is to reduce, reuse and recycle. We wanted to visualise our passion for the Nudie Jeans denim and to make a statement for a sustainable future. That’s why we lead a creative project to recycle old denim samples into new creations made ...

/denim-maniacs/
Blog

HI-JACK THE BLOG

Hi my name is Maria, I’m the creative director of Nudie jeans, designer and the founder of the brand. Together with joakim and palle we built this company based in Gothenburg Sweden. I’m proud of our team and especially of Melker who been working with us and me especially since ...

/blog/hi-jack-the-blog/
Blog

SOURDOUGH, BARISTA AND DENIM MANIACS

This Friday I tried to run away from loneliness by taking the fast train to Stockholm, it didn’t work of course. I had my scrapbook with me to the restaurant down the street where I live. It’s a social place called Nytorgs Deli. I tried to look like I was ...

/blog/sourdough-barista-and-denim-maniacs/
Blog

Ten years anniversary party but no time to party... yet

Ten is the paradigm of creation. A decade contains all numbers and so all things and all possibilities. Ten is the number of a completed journey and the return. The perfect Ten is also the start of something new. We started Nudie Jeans 10 years ago. There are so many ...

/blog/ten-years-anniversary-but-no-time-to-partyyet/
Blog

Denim Voices on Nudie Jeans 100% Organic

We asked around what it means that we now have become 100% organic. Here are some of the answers we got. If you have some questions for us or want to share information don't hesitate to contact us. “Organically sourced yarns are essential for a modern Denim brand, and fair ...

/blog/denim-voices-on-nudie-jeans-100-organic/
Blog

Anti-fashion, anti-stress, anti-age

For me it’s a learning process each and every meeting I have with our denim suppliers, I do not like to get the presentation from suppliers sales department, sorry, instead I invite the people developing fabrics to our mill weeks. The people behind the fabric idea and technical developments are ...

/blog/anti-fashion-anti-stress-anti-age/
Blog

THE GOOD FRUSTRATION

The other day I was invited to one of the best creative agency in Sweden. I took the elevator up to the top floor and the light changed color to purple and a voice start welcoming me into there world, I entered a James bond office with carpets on the ...

/blog/the-good-frustration/
Blog

The international day for hugging a musician (28th of MAY)

I found a calander with different themes for each day, some international days and some specific ones for Sweden. Days like the “Kanelbullens dag” ( a sort of cinnamon bun - old tradition of Sweden) or “International day against tobacco” or “The Star Wars day”. But there is one sweet ...

/blog/the-international-day-for-hugging-a-musician-28th-of-may/
Blog

LET THINGS DEVELOP

The reason to blog is to share ideas and things you like, I guess that’s true! I like a web site called “Learning to love you more” of Miranda July and Harrell Fletcher – and at one stage I got inspired by the banner idea and made some for my ...

/blog/let-things-develop/
Blog

SWEDISH ORIGINS

I brought the Nudie Jeans development team for a trip to a small museum on the island on the west coast of Sweden. The story of this museum was so strong to me that I visited the house several times all by myself – just to see the wardrobe that ...

/blog/swedish-origins/
Blog

GATED COMUNITY

In Sweden we have a segregated society, not just in terms of poor and rich or the amount of generations born in Sweden, but also between season and age. In the winter no one hardly talk to each other as we transport our self between our job or schools into ...

/blog/gated-comunity/
Site

The Empowerment Challenge

BY NUDIE JEANS FORTHE BENEFIT OF AMNESTY INTERNATIONAL In April 2012 Nudie Jeans challenged people to make a T-shirt print that illustrates the word ”Empowerment”. A jury with members from Amnesty International Sweden and Nudie Jeans selected the eight winners based on an artistic and technical perspective but also how ...

/empowerment-challenge/

Nudie Jeans Fit Guide

From tight to regular. Here are the Nudie Jeans fits. Spin them around and compare look and measurements. Visit Fit Guide

Nudie Fit Guide
Nudie Production Guide

Production Guide

We take a great interest in where and how the Nudie Jeans collection is produced. See for yourself in the Production Guide

Latest news

  • Mar 18: Get a job! We are hiring in Göteborg and Kungsbacka. nj.io/N1jL
  • Feb 04: 안녕하세요 한국 We're happy to announce that we now ship to South Korea.
  • Feb 03: We are proud to present Lamino by Nudie Jeans: A tribute to sustainable design. nj.io/SEMk
  • Jan 21: Hej Sverige - vi söker folk till Sales Support på vårt huvudkontor i Göteborg. nj.io/V5MY
  • Dec 26: The Sale is on! Heaps of great denim, shirts, sweaters, jackets and tees. Get your favorites now! nj.io/V9Ng
  • Oct 26: Job openings - Nudie Jeans Repair Shop Soho, London. nj.io/lq6x
  • Oct 19: There's still a bit of weekend left! And there's still a few hours left of free shipping shopping. Check out the new arrivals and get free shipping. nj.io/LTv9
  • Sep 18: Stonemasonry; ideal trade for breaking in denim. Check out Grim Tim Stone Mason Replica in you’ll be convinced too. Limited edition of 300 pairs. nj.io/bV04
  • More...

Your jeans go
where you go.
They live your lifestyle.
They get abrasions
and scars.
And they bleed.
Just like you.


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