Recycled Rugs
We took some worn out jeans, cut them into strips and then wove rugs by hand on old shuttle looms.
This is Nudie Jeans
Living wages
Everyone who participates in the manufacturing of our clothes should have a wage enough to live on.
Backbone
The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
100% organic cotton
In 2006 we announced a main future goal: a 100% organic denim collection. During 2012 it was finally reached.
We love Slow Denim
It takes time and patience to create fantastic denim. Selvage denim is made on old shuttle looms.
CCTV Sessions By Nudie Jeans
How 'bout an exclusive gig with Dead Meadow, Vetiver or The Pains of Being Pure at Heart? Watch them here.
Photo Competition
The photo competition is over. We will present the best contributions in the second half of January.
Woad/Guado
Nudie Jeans and the history of Woad/Guado, a plant that has been used since ancient times.
Post Recycle Dry
Old worn-out jeans have been recycled into new denim. The result is a limited edition of Grim Tim.
Post Recycle Dry - The Movie
Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie.
Responsible production
We work together with only a handful of partners, all of whom are required to comply with our code of conduct.
Wearing & washing
Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.
Empowerment challenge
During the spring of 2012, we challenged everyone in the world to become a t-shirt print designer.
Nudie Jeans Khakis
All things being equal, khakis and jeans are two branches of the same tree.
Good environmental choice
Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.
Environmental Policy
A first step to reducing our environmental impact is to have a valid environmental reporting system.
Recycle Denim Maniacs
We gave a box of worn out jeans to some young creative designers who made fantastic creations.
Maria has the word
The 100% organic cotton denim collection is a vital stage in the evolution of the Nudie Jeans philosophy.
Human rights gallery
Toghether with 30 artists and Amnesty International we launched a project to put focus on human rights.
