We took some worn out jeans, cut them into strips and then wove rugs by hand on old shuttle looms.
This is Nudie Jeans
Everyone who participates in the manufacturing of our clothes should have a wage enough to live on.
The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
In 2006 we announced a main future goal: a 100% organic denim collection. During 2012 it was finally reached.
It takes time and patience to create fantastic denim. Selvage denim is made on old shuttle looms.
How 'bout an exclusive gig with Dead Meadow, Vetiver or The Pains of Being Pure at Heart? Watch them here.
The photo competition is over. We will present the best contributions in the second half of January.
Nudie Jeans and the history of Woad/Guado, a plant that has been used since ancient times.
Old worn-out jeans have been recycled into new denim. The result is a limited edition of Grim Tim.
Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie.
We work together with only a handful of partners, all of whom are required to comply with our code of conduct.
Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.
During the spring of 2012, we challenged everyone in the world to become a t-shirt print designer.
All things being equal, khakis and jeans are two branches of the same tree.
Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.
A first step to reducing our environmental impact is to have a valid environmental reporting system.
We gave a box of worn out jeans to some young creative designers who made fantastic creations.
The 100% organic cotton denim collection is a vital stage in the evolution of the Nudie Jeans philosophy.
Toghether with 30 artists and Amnesty International we launched a project to put focus on human rights.