Collection Book SS12
Flip through the complete Nudie Jeans Collection book for spring/summer 2012. It works on your iPad too!
This is Nudie Jans
Post Recycle Dry
Old worn-out jeans have been recycled into new denim. The result is a limited edition of Grim Tim.
Post Recycle Dry - The Movie
Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie to see how it is done.
Recreating History
In Selvage Lab we work with the best denim artists and laundry experts to recreate that special pair of worn jeans.
Recycle Denim Maniacs
We gave a box of worn out jeans to some young creative designers who made fantastic creations.
Responsible production
We work together with only a handful of partners, all of whom are required to comply with our code of conduct.
Wearing & washing
Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel.
Nudie Jeans Khakis
All things being equal, khakis and jeans are two branches of the same tree.
We love Slow Denim
It takes time and patience to create fantastic denim. Selvage denim is made on old shuttle looms.
Organic Cotton
For Nudie Jeans, organic cotton is not just a seasonal fashion trend. Our long term goal is to use exclusively organic cotton.
Human rights gallery
Toghether with 30 artists and Amnesty International we launched a project to put focus on human rights.
Good environmental choice
Nudie Jeans has achieved the Swedish Eco label “Good Environmental Choice” for all our second hand jeans.
Backbone
The Backbone concept dovetails perfectly with Nudie Jeans’ dry denims in terms of simplicity and sustainability.
