Dry denim

Dry, dark unwashed denim, is the strongest and most durable alternative, and will also give the most personal result. Use your dry jeans as much as possible before the first wash. Six months is a good start. A pair of jeans is like a second skin where the indigo and denim are living materials. Jeans is all about passion and deep relationship – the more you wear and treat your jeans, the more beautiful they get. Your everyday life gives the denim its unique character, formed by you into a second skin – personal and naked. As long as they are dry (dark and stiff) they have a surface, almost like they are water resistant. You should not try to clean local spots as it removes the indigo and you will get a bleach spot for a long time. The longer you can keep them unwashed, the more beautiful they will get.